Chris Beer

I ask Chris Beer, senior data journalist at GWI, to take a look at the

parhaimmassa osassa hockeya on mennä globaalisti. Esittämällä 3Ice World Cupin. Uudistunut YouTube-juhla, KSI, sopii uudistunut pro-bokserin Tommy Furyn.

I asked Chris Beer, senior data journalist at GWI, to take a look at the numbers for me, to see if these formats are attracting new audiences. Fans of Baller League, Kings League, these are almost all football fans. So I wouldn't say that this is getting new people into the sport, but serving an existing audience in a new way. And as much as they are football fans, this is still quite a distinctive subsection of that audience.

Tämä on joukkue, joka on todennäköisempi 16-24-vuotias, ja heidän onnistumisestaan heillä on yhä enemmän ympäristöä pelin kulttuurista. Onko se kasvunut, onko se toimittanut, ja onko se kasvunut viime vuosina?

It's certainly a decent benchmark that those competitions have hit in the UK and Spain in particular with the Kings League. So for context, in the UK, Baller League is about as popular with those 1624s as the World Snooker Championship. So for a competition that's going out on terrestrial TV, in the case of World Snooker, it's been around for quite a long time. I think that's pretty good going. And in Spain, Kings League has got even higher penetration. So it's followed by as many 1624s as Formula 1.

Put it simply, for people who are listening, what is it about these events that appeals to that age demographic? I think it's more the distribution. If you cut the data by generation, Gen Z, they're still interested in sport, they're still interested in football, to use an example. They're still interested in the established football competitions, you know, Premier League, Champions League. What has happened over the last...

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