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Chris Berube

πŸ‘€ Speaker
762 total appearances

Appearances Over Time

Podcast Appearances

99% Invisible
Enshittification

And so to demonstrate this point, I want to talk to you about the design of tractors.

99% Invisible
Enshittification

Very little, if I'm being honest.

99% Invisible
Enshittification

I know there is a company called John Deere that makes tractors, and they have green hats.

99% Invisible
Enshittification

I assume there was probably a guy named John Deere at some point in the past.

99% Invisible
Enshittification

You would assume?

99% Invisible
Enshittification

Mm-hmm.

99% Invisible
Enshittification

Not too much else, but I learned quite a bit for this story.

99% Invisible
Enshittification

So there's one thing that's been vexing farmers that really surprised me, and that is the software in their tractors.

99% Invisible
Enshittification

So like a lot of things, modern tractors are now run by a computer operating system.

99% Invisible
Enshittification

And one of the farmers who's not happy with the software in his tractor is a guy I spoke to for this story, a farmer in Missouri named Jared Wilson.

99% Invisible
Enshittification

So Jared runs a family farm.

99% Invisible
Enshittification

You know, he's deep in the trenches of this world.

99% Invisible
Enshittification

And he told me something I did not really know about farming equipment.

99% Invisible
Enshittification

Tractors, harvesters, spraying machines, you know, all of these vehicles that are critical to farming today, for the most part, they are run by computers.

99% Invisible
Enshittification

I am sure if you're a farmer, this is all incredibly obvious stuff.

99% Invisible
Enshittification

But, you know, this was a surprise to me.

99% Invisible
Enshittification

Like, it's the same thing with a lot of cars now, where functions that used to be mechanical, they are now all run by an operating system.

99% Invisible
Enshittification

And my car, you know, gives me a driving score, for example, which is very, very annoying.

99% Invisible
Enshittification

But for the most part, Jared told me this digitization of the tractor, it's a really positive thing.

99% Invisible
Enshittification

Like, in lots of ways, these controls make his job a lot easier.