Chris Best

but it's sort of hard to get into.

That's a hard thing to kind of like get people into because how do they find out about it?

How do they, you know, people aren't always looking to dive into something deep.

Like people, you want to give something to people that,

actually can be fun, can be light, but then is helping you get into something that you deeply value and helping you discover something you deeply value.

Those things have to work together.

This is why Twitter in its heyday was so great, was you did have this light, fun, quick discussion, that quick, interesting conversation

fresh stuff, but then people would be talking about real things.

You'd have long form articles, you'd have things that were happening in the world.

And I think you can, you can create something much more powerful if you put those things together and keep them in balance.

So it's not a question of, you can never have something that's fun or engaging or sensational, but that's just, that's one part of the mix.

Like if you're cooking food, you don't want to say, Hey, make the most bland, purely healthy food.

you know, keep you alive, subsistence slop.

And you don't want to say, just sit there and eat cotton candy by the handful.

It's like you want a balanced meal.

You want something that's solid and healthy, but tastes good.

Like that's how I think about it.

Those things are related, by the way.

Yeah.

Like, these things, you know, these things develop a culture and a momentum of their own.