Chris Best

It's kind of a place.

It's a place where people are spending more and more of their life and they're leading more and more of their life.

They're having the, you know, it's the world of ideas, it's the world of media.

I kind of think of it as, you know, it used to be that the internet was not real life.

Then the internet became real life.

The third step is real life is the internet.

What happens on the internet starts to reach back out and reshape our world.

And I think of Substack as like a place on the internet.

Substack is like a city in the astral plane of the internet.

And it has these properties, right?

It's a place where you can be free and independent, right?

You can own your plot of land.

You can start your business.

You can have your own space in this great city.

And you can do with it as you see fit.

You can have creative freedom.

You can do the work you really believe in.

You can make this culture.

And then there's sort of like a...

The more and more time people are like putting their time and energy and money and creative efforts and attention into this kind of city that works in a different way, it's creating culture.