Chris Best

And people would say, yeah, maybe, I don't know, that's interesting.

Probably people will never pay for somebody.

And I think just a lot of that has proven effective.

you know, to my mind, true.

The thing that was sort of like an interesting curiosity when we started the company, people are starting to feel a lot more viscerally now.

And this is why you get these surveys.

People are saying like, I don't know if I can express exactly what's wrong, but something is wrong.

And I'm hungry for something better.

And I think you can look at – it's easy to be a doomer about that situation.

It's easy to look at it and say, ah, things are – there are lots of problems and nobody trusts these things and look at these negative effects.

I think it's also a time of incredible opportunity.

I think it's – we're in a moment where there's going to – we're going to be building the new world.

Yeah.

And there's not going to be, you don't get a choice of whether or not we get change, but we do get a choice in what kind of change we get.

And that's the thing that motivated me to work on Substack in the first place.

I was the technical co-founder, but my co-founder, Ted Livingston, who was the CEO, it was really his kind of his baby.

And I sort of stumbled into that company.

I met Ted when we were both in university and we started working on it.

Anyway, I won't get too deep into that, but we wound up making this messaging app that got really, really big.

Actually, it got really big twice.