Chris Best

There's sort of neighborhoods to Substack with different feels and different vibes.

I would say I aspire for it to be

sort of the intellectual and cultural capital of the internet.

I think one day it will be at a scale, I don't know if it's literally bigger than the biggest networks, but I think there's no reason it can't become into that echelon in terms of sort of raw population.

But I think long before that happens, and even today, there's sort of a sense of, you know, if you think about where the...

where the writers, where the musicians, where the artists, where the statesmen, where the poets, like all of these kind of like the intellectual and cultural elite can kind of like create the best versions of their ideas and thoughts.

Increasingly, that is happening on Substack.

Where you see something really good somewhere else on the internet, you kind of flip it over and it says, you know, made in Substack on the bottom.

And it becomes this place where it's like, if you want to go to like the real world

world of ideas, this can be, this is like the home for it.

And that's sort of, that's the, you know, that's when I think of, we're not trying to out TikTok TikTok, we're trying to like out Substack.

That's the sort of the core of it.

Okay, the reason we're getting into video in general is because I think that this medium is very important.

And there's, you know, a sense in which video has become the lingua franca of large parts of the internet.

And especially, you know, this thing we're doing now where you have sort of a long form.

The part that fits really well with Substack is where you have sort of a long form thoughtful conversation.

where there is like a, you know, I think of a long podcast as in some ways the same kind of thing as like a long essay, right?

It's something that takes a bit of investment.

It can be a bit challenging.

It can be more deeply, you know, it's literally long form.