Chris Best

One that has been really cool is this guy, Lenny Richitsky, has like one of the best sub stacks and also like an interview show about product management and tech.

He's kind of like a huge figure in that world.

And he's done various kinds of sponsorships and things.

But one of the things he did is he got a bunch of really high value

deals for companies that were sponsoring him.

And he bundled those into the subscription.

So he said, hey, if you're a subscriber to my Substack, you're going to get this, you know, very valuable year of the pro plan of this thing.

He had like a bunch of sort of like, you know, high value software products that he put into the subscription.

And it was like extremely successful.

There have been some moments like that.

I mean, we talked about there was sort of the 2020 era where there was sort of like a wider spate of cancellations or shifts in media.

Who were some of the people who came over at that time?

Andrew Sullivan joined in that time.

There was a bunch of people.

Yeah, there's been bumps.

We had a big thing this year when there was sort of like the TikTok ban drama.

I don't know about that.

So there was, I think the law might still be that TikTok is supposed to be banned, or at least it was at the time.

But there was a big moment where it actually did shut down for a day.

And we had a lot of people from TikTok start a Substack.