Chris Best

Because when you set out to only make the one best thing, it can be so paralyzing.

And you can spend all of your time, you know, polishing this one thing.

Refining, refining, refining.

And in many cases, you would have better served by getting more out and giving yourself the space to like iterate and to try more things.

And sometimes, many times in creative pursuits, I think sometimes those accidents are like where the magic happens.

I mean, a lot of what we try to do in the product is help people magically get promoted without having to be self-promotional.

A lot of, especially writers, I find, have this allergy to

talking about their work, publicizing it, like asking people to look at it.

And so we try to do a lot to help make those things kind of happen magically and automatically.

But in general, like put your link in your bio, share the thing you wrote with people you respect.

Like it's okay to tell people about the thing you're making.

Maybe we can't be a successful media company, but we're not trying to be a media company.

I think a lot of the most successful media companies of the next decade will be built on Substack.

The parts that I think are like the core of Substack that we are committed to is the way that people on the platform make money should be

doing the work they believe in.

You should be able to make something truly great and be able to like make real money in a way that pulls with that rather than against it and that the creators are kind of like in charge of.

And Substack should make money when they make money.

The creator should be getting like the large lion's share of the value.

Those are kind of core things for us.

I wouldn't say it's about journalism.