Chris Best

I think the product needs to get better, but serialization and especially fiction, I think there's a lot of room there that we haven't tapped into as much yet.

Yeah, we're running some experiments along these lines now.

I find it very interesting.

One of the things that fascinates me is like, you know, we talked about the media company of the future.

Like what is the media company of the future?

What are, you know, if you're an ambitious media founder right now, what should you be making?

There's one idea that's like, I'm going to make something that's like a newspaper.

But there's another case I think that says, maybe I'll make something that's like a record label.

where I'm not trying to create one unified editorial product necessarily, but I'm trying to kind of like spin up and help mentor or make or produce or have this kind of like loosely affiliated set of voices that maybe you can get them individually or maybe you can get a bundle, but the enterprise that I'm making, the company that I'm making is less

a singular editorial viewpoint and more kind of like a scene or a collection of people.

We're very interested in that right now.

And we're testing out some bundle models that are like this, where people can either start a company and make a bundle or kind of group together into a bundle and see if that helps.

I've thought about this a fair amount.

I think there is a way to do it that would be bad.

Like I think if we just, if we literally just did the medium thing where it says, look, just pay one price and you'll just get everything.

I think that does undercut the relationship, but I think there are other ways you can go about doing some bundling stuff that doesn't undercut it.

And we're playing with those.

We're starting to see that matter for writers and creators too.

People are coming to Substack.

It used to be like, no one's ever heard of this, but I hear people are making money.