Chris Best

It's not just, you know, people watching this podcast.

It's not just how they spend a good fraction of their life.

And even if that's all it was, that would be good enough.

But the, you know, the stories and ideas you put into your head change you, right?

They shape how you see the world.

They change your experience of your own life.

You know, what you read and what you watch changes who you become.

And so great...

writing and great culture is this deeply valuable thing.

And so in my little sabbatical time, I was thinking, I should write.

I know how to read.

I know how to type.

I have that good sort of tech bro hubris.

I was like, how hard could it be?

I should write an essay.

And so I started writing that.

You know, that essay that was originally going to be a blog post or whatever, I shared it with my friend Hamish, who's actually a real writer.

And that was sort of the origin.

The core idea is we're building a new economic engine for culture.

The problem as we see it is that it's not, you know, as you say, there was already, the internet came along and it did one revolutionary thing, which is let anybody publish and kind of like unshackle, you know, unshackle the media environment from the gatekeepers.