Chris Best

There was a whole bunch of people that were fantastic on Substack.

We have this story about what's happening in the world and how it could be better.

And that story is not about COVID or stimulus, right?

It's about this, the evolving media landscape and information landscape we all live in, right?

These big mega trends, you know, one version of this is I used to, you know, I think that before the internet, when I was a kid, a real problem you could have is you could get bored.

You could be sitting around and thinking, gee, I have nothing to spend my attention on right now.

And if somebody could give me something free to distract me, that would be a really, really good deal because I'm just sitting here staring at a wall or like, you know, I could read a book or play chess with somebody or turn the TV on maybe.

And then, you know, so the early generation of the internet kind of was a land grab for all of that attention.

And the bargain was, here's something that you can spend some attention on for free that is kind of fun and will stop you from being bored.

And we solved, I think we solved boredom.

You know, there's no second of your life where you have to not be looking at or thinking about something interesting now if you don't want to.

But that meant that now we live in a world where your attention is actually your last, your scarcest, most valuable resource.

It's literally your life, right?

It's literally the things that you're putting into your mind.

It's how you're spending your days.

It's who you're becoming.

And so...

if there's a way that you could spend that on something that you value more and that helps you become who you want to become more,

that has newly become incredibly valuable.

And if there's an economic engine and a social contract and a set of technology that can unlock you to spend your limited time on this earth, paying attention to things that you actually value and becoming who you want to become.