Chris Brisson

If you want to, you know, we sell minutes, so you do calling.

If you've got carrier fees, you know, we have all these other transactional revenue that there are ways to move transaction revenue into subscription, but, you know, some things just need to live on a transaction base because it's one-time revenue and somewhat, you know, volatile.

Seats.

Add-ons, so what other add-on products can we introduce?

One we call phone checker, which looks up phone numbers.

Compliance, we've got trusted calling and all these other tools that help further enhance the product.

Services, so text size consulting, automations, white glove service, that sort of thing.

So just share with you some of these numbers here.

So what does it actually look like?

Our customer acquisition is not that great.

But our ARPU is awesome because we create products that solve problems that turn into more money.

And so this is a great problem to have because if you are dependent or reliant on Facebook or Google for acquisition, and if that shuts off,

you're not growing.

So the best place to be is how do you increase that ARPU, create the product to generate this over time?

And so it doesn't show it in here, but one of the things I'll talk about is the price hike, which actually I think it might be in there.

So number two, I'm up on time.

I'll move pretty quick here, but consistency creates momentum.

You know, like I mentioned, we are pumping out so much product all the time and our customers love it because one, we talk to them.

Two, we gather their feedback.

And then three, we actually build the products.