Chris Buttenham

Yeah, we've tested all of the channels in many different ways.

I think what we've discovered, this is sort of anecdotal, but OB is very much an impulse buy.

And it's a sort of specific time in the buyer journey type thing where you can't really hit them with the ad if they really haven't felt this pain to a certain degree.

And that pain is very specific at a very specific time in a company's journey.

And that's really difficult to narrow in on, on paid ads.

What has worked though is retargeting.

So people that are coming in from some of those free channels and then just retargeting them to keep the brand top of mind and also doing some targeted ads specifically on Google against competitor keywords has been, you know, there, there's a, there's a

A market, there's a vertical that's growing in our space, these like modern knowledge tools.

And so they are way more capitalized than we are.

And so leveraging some of their traffic that they're paying for and getting in front of their customers is something that's starting to work for us as well.

We are.

It's just super low volume, which is, I think, the unfortunate part about the core product.

And the sort of segment that we've reached product market fit in is quite niche.

And that's where we're trying to remove that platform dependency, broaden our horizon a little bit on the product side, which also broadens our horizon on the type of customers that we can acquire and make successful and not churn and so on and so forth.

which is, you know, putting us in a better position to compete against some of the other solutions out there in the market.

Story is we've, we've written a shitload of blogs and there's a couple that just went viral and like, like that.

And there's no rhyme or reason, you know, just

writing on the topic of Slack and that that's the one that seems to continuously drive a ton of traffic.

The subtle art of not giving a fuck.

Managing people was hard.