Chris Cocks

And, you know, sometimes it yields something fun.

So, you know, that's a relatively recent thing that we've been doing over the last two years.

You're probably going to see the first fruits of those probably within the next six months.

We'll do our first announce of those.

And I think you'll think it's pretty cool.

Well, I think first and foremost, it's kind of starting with the customer and starting with that insight.

So, you know, that, that gem squared acronym is,

It's memorable and it's very accurate.

Like it replaces kind of kidults, which is a term I hate.

It's like trying to describe someone else rather than being actually descriptive about what they want.

So you start off with the customer and then I think you're going to go through our strategy.

We call our strategy playing to win.

We try to inject and remind the idea of play in everything we do.

Hey, does this hit the insight?

hey, when we execute against this, does it hit one of our strategic goals that we think kind of adds value and adds capability to our superpower of inspiring a lifetime of play?

And then you kind of think through the dollars and cents of it.

Like, okay, does it make money?

Does it have a return?

Are we investing sensibly given the opportunity?

Like, you know, if we think it's kind of like a flash in the pan, kind of a cool idea, but not going to be durable, you take one investment profile on it.