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Chris Cocks

๐Ÿ‘ค Speaker
617 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

I mean, the funny thing about that is, is we, we didn't really pass along many of the costs to our consumers.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

We took a couple targeted price increases and,

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

at the end of last year, but it was only on a couple skews in our line.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So I don't think there will be a lot of rebates to consumers.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

And then it's kind of difficult to calculate how you didn't do that.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So, you know, our perspective was we're a pretty diversified company.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

We have a pretty sophisticated supply chain.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So we're able to absorb

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

the initial impacts of it.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

Some form of tariffs are going to stick around.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So the price increases we did make, they didn't cover the previous tariffs.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

You know, depending on what the tariffs settle out at, they probably will roughly cover those.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So I'm not sure there's going to be a lot to give.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

I think we do something like 35%, maybe upwards of 40% of our manufacturing in the US.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

We're a different kind of toy company.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

A lot of our toys are board games.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

A lot of our stuff is trading cards.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

And then we do a lot of licensing.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So that tends to be more near-short production.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

We did retain more domestic production here, particularly for board games, than we otherwise planned to.