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Chris Cocks

๐Ÿ‘ค Speaker
617 total appearances

Appearances Over Time

Podcast Appearances

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

We've got this fantastic board game portfolio.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

We've got some great kind of hardcore games like Magic and D&D.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

that we license out with some of the best in the business, Scopely being one of them in mobile.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

And that's pretty lucrative and pretty high growth for us and helps to kind of pay the bills.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

That allows us to have a long runway to be able to invest in our own studios, in our own publishing capacity.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

And it also de-risks those efforts.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So it's not like we're making a bet the company bet on any individual game.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

You know, if a game does well, it's great for us.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

But if a game underperforms or we need to delay it so that we can make sure it's good, we've got this fantastic licensing business that can help kind of cover it for us.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So I think we've been pretty smart with it.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

I think you get in games because it's a passion play and you can do amazing things like with the technology and the art.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

I don't think you get into games because it's a stable career and, you know, predictable day in and day out.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

It's kind of like the ultimate confluence of art and technology.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

And it changes all the time.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

You know, the team on Exodus has been working on it since 2019.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

Our goal is to ship it in the first half of next year.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

I think it looks pretty good based on what I've played of it.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

I'm pretty bullish on it.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

And then, you know, we'll be pairing that with another game called Warlock later in the year from a team up in Montreal.

Decoder with Nilay Patel
Hasbro's CEO lets AI Peppa Pig help design toys

So, you know, I think we won't just have Exodus, we'll have Warlock and we'll have like this fantastic stable of digital games.