Chris Cocks

And I was like, K-pop Demon Hunters, that sounds like a cool title.

So I picked it up on my Netflix queue and started watching it.

And a half hour in, I texted our head of toys, Tim Kilpin, and I was, I won't include the explicative I included in the text message, but I was like, what the heck?

Like, why didn't we pick this up?

Who has this?

And he's like, no one has it.

And we called Netflix, I think, on Sunday night and said, hey, we want in.

Then on Monday and Tuesday, every other toy company on the planet did the same.

But yeah, yeah, the industry was surprised by it.

Well, I mean, you know, by that time, Netflix knows they have a, I think they have a pretty sophisticated piece of data that says everyone's watching this and it's the number one movie on the planet, basically.

And not only are people watching it, like people are rewatching it and the songs are starting to chart on Spotify.

So like we basically come in and be like, OK, hey, we give them our pitch and we're like, hey, we think this isn't a typical children's movie.

We think this is multigenerational.

We specialize in products that appeal to all ages.

We have multiple categories that we can execute that in.

And, you know, I think

I think within two weeks of us having that initial conversation with them, which probably happened on like the Monday or the Tuesday, we were in pitching them, showing them full featured products.

Two years ago, that would have been impossible.

But now, with the advent of AI enabled design tools, we can go in and do what used to take us two or three months in basically two or three weeks, sometimes two or three days.

and come in with very high fidelity pitches and very high fidelity product lines and not only just show it digitally, but when you couple that with like 4K level of 3D printing with full color, we can actually come in with models.