Chris Do

One of my favorite mentors back in the day, Goldman, said the only reason anybody buys anything is exclusivity, timeliness, scarcity, relevance.

And he's like, if you can figure out a way to wrap all four of those around whatever you do, you'll be able to sell more and more frequently and with less struggle.

And yet, I think when we build products or when we think about business, we forget about it.

We just say, doors open.

Bring everybody in.

Because there's this fear that if we don't, you know, we can't restrict.

That'll mean less sales.

But there seems to be some sort of law of the universe that is actually the more you restrict it, the more sales that you get.

I'm curious for you...

you also have a line that is really good.

It's something along the lines of, I'm not the cheapest.

And so if that's what you want, I'm probably not for you.

I'm curious at what moment you drop that in a sales conversation.

It's interesting because you don't come from a background that was super abundant with money.

So a lot of people might hear this and go, well, he was probably raised with a ton of money.

He probably had money all the time.

He never had a poor person mindset.

But that's actually not true because you come from humble backgrounds and actually immigrated to this country before you started building.

So I guess my question to you there is, were you always this way?

And how could somebody train themselves to have this sort of