Chris Gaiomali

And they were like, hey, we have all this soy mush left over from, you know, extracting oil.

What should we do with it?

And then they figured out that you can really transform this stuff into soluble powders.

And it's actually pretty nutrient dense, too.

But what's really funny about it is it's like this whole protein boom is like people just figured out that you can take existing garbage essentially and sell it to people.

And so that's how we got to where we are today.

But more recently, you know, they're sort of synthesizing all sorts of plants.

There's soy.

There's pea, there's algae, there's hemp, there's rice.

Yeah, all sorts of stuff that they're sort of mushing up and extracting protein from and turning it into powders that they can jam into.

All sorts of wacky snacks, which I've tasted a lot of during this journey.

Oh, my gosh.

So when I came across this, the existence of this protein soda called Feisty, I was like a protein soda.

That's that's so wild.

But then I talked to the founder.

And she's a former designer at Louis Vuitton based in London.

And she actually had her own interesting journey with protein.

She had like a gnarly knee injury not too long ago.

And her PT was basically like, you should get into lifting.

And from the lifting, she kind of fell in love with the sport and then started researching how to create her own drink that wasn't as heavy, not like a shake that you would have to guzzle down.