Chris Golec

Sure.

So, uh, demand base is a marketing technology company and we're dedicated to the business to business marketer, helping them, uh, online, bring the right companies they want to sell to do their website through an advertising platform.

We help them better personalize the experience on their website with our technology.

and then turn that activity into sales for the sales team.

So it's dedicated, again, to B2B, where most marketing technology companies have been focused more on consumer-type marketing processes.

And we make money by selling subscriptions to our customers, who are predominantly mid-market, large enterprises, ranging...

across a variety of verticals from high-tech companies, telecom, manufacturers, healthcare, large banks.

Yeah, absolutely.

Every role I've been in has been around kind of businesses collaborating with other businesses.

Having been a sales manager and a salesperson, I just saw the underinvestment that's been done on the marketing side relative to what sales teams need.

Yes.

Our average customer is spending about two hundred and twenty thousand dollars per year or about twenty thousand dollars per month.

Now, that said, some customers will start, you know, two to three thousand dollars per month.

But two years later, they may be spending a lot more because they have success and they want to expand to some of our other solutions.

We've raised $90 million to date.

2007.

We're just coming up on our 10th anniversary.

No, I wouldn't say invented it.

B2B has been around for a long time.

I would even say within B2B, the account-based marketing category has been done for years and years.