Chris Harder

And it happened over and over and over again.

And I realized the very thing I was trying to help overcome, money mindset and our feelings around money, was the thing that was sometimes stopping people from listening to the show.

And so at first it was an advantage, but then it became a lid and I wanted to remove the lid and also be able to talk about other things that were important to me.

So we all have this programming around how we feel about money growing up, right?

And money can be a really shameful, it can be a scary thing.

We can have been taught growing up without even realizing it that we are not meant to pursue it or have too much of it.

Or if you're rich, somehow that means you're greedy or bad or you're taking from somebody else.

And of course, none of that

is the truth but boy that programming when we're growing up that sticks with us when we're adults and that's hard to shake and so when somebody needs to learn about money but they're also triggered by their feelings around money based on their past programming that's a really tough spot to be because now you may not pick up the book that is meant for you now you may not listen to the podcast that's meant for you now you may not go to that seminar or go hire that coach

that's meant for you because it's such a triggering thing.

So it's a really tough spot to be in when you've grown up with some of these things being triggers.

And so it's our goal to help to remove a lot of these layers of stories that people have built around money growing up so that we can then make them this clean slate that is available to unapologetically pursue what they were meant to pursue.

And when people unapologetically pursue what

what it was that they were put here to do, then that's when the money starts coming in finally and everything finally starts to hit for them.

So we're just trying to get people over that hump a little bit.

Yeah, I'd love to take you back there because it's a really important story for a lot of people.

So I grew up in banking, so to speak.

Now, I mean, as a kid, but, you know, that was the beginning of my career.

And I was one of the fastest rising executives at the world's biggest bank.

And so it felt good, right?