Chris Hayes

Yeah, you're reactive and you're in the you're at your sort of biophysical base. Right. You're the comparison that I use in the book. And I think this might be helpful for people to think this through is how hunger works. So with food, we have these deep biological inheritances where there's just universal deep wiring towards sweets, for instance, or fats because they are extremely calorie dense.

Yeah, you're reactive and you're in the you're at your sort of biophysical base. Right. You're the comparison that I use in the book. And I think this might be helpful for people to think this through is how hunger works. So with food, we have these deep biological inheritances where there's just universal deep wiring towards sweets, for instance, or fats because they are extremely calorie dense.

Yeah, you're reactive and you're in the you're at your sort of biophysical base. Right. You're the comparison that I use in the book. And I think this might be helpful for people to think this through is how hunger works. So with food, we have these deep biological inheritances where there's just universal deep wiring towards sweets, for instance, or fats because they are extremely calorie dense.

You can exploit that at scale as McDonald's has and other food operations. And find that you could basically sell cheeseburgers and salty fries and Coca-Cola all over the world because you're working on that deep biological substrate in people. But it's also the case when you ask, well, what do humans like to eat?

You can exploit that at scale as McDonald's has and other food operations. And find that you could basically sell cheeseburgers and salty fries and Coca-Cola all over the world because you're working on that deep biological substrate in people. But it's also the case when you ask, well, what do humans like to eat?

You can exploit that at scale as McDonald's has and other food operations. And find that you could basically sell cheeseburgers and salty fries and Coca-Cola all over the world because you're working on that deep biological substrate in people. But it's also the case when you ask, well, what do humans like to eat?

It's an impossible thing to answer because the answer is basically everything, right? It's amazing all the different things. And what we see in sort of modern food culture and the food industry is a sort of fascinating kind of battle between these twin forces, right? The kind of...

It's an impossible thing to answer because the answer is basically everything, right? It's amazing all the different things. And what we see in sort of modern food culture and the food industry is a sort of fascinating kind of battle between these twin forces, right? The kind of...

It's an impossible thing to answer because the answer is basically everything, right? It's amazing all the different things. And what we see in sort of modern food culture and the food industry is a sort of fascinating kind of battle between these twin forces, right? The kind of...

industrialized production and fast food that is attempting to sort of find the lowest common denominator, speak to that deepest biological substrate so that they can sell corn syrup to everyone. And then all of the amazing things that people do with food and what food means as culture, as history, as self-expression, as expression of love and bonds.

industrialized production and fast food that is attempting to sort of find the lowest common denominator, speak to that deepest biological substrate so that they can sell corn syrup to everyone. And then all of the amazing things that people do with food and what food means as culture, as history, as self-expression, as expression of love and bonds.

industrialized production and fast food that is attempting to sort of find the lowest common denominator, speak to that deepest biological substrate so that they can sell corn syrup to everyone. And then all of the amazing things that people do with food and what food means as culture, as history, as self-expression, as expression of love and bonds.

And I think basically there's a very similar dynamic that we now have with attention. where our compelled attention and our deep wiring is being extracted and exploited by very sophisticated, large and powerful economic entities. And yet we still do have this thing called voluntary attention.

And I think basically there's a very similar dynamic that we now have with attention. where our compelled attention and our deep wiring is being extracted and exploited by very sophisticated, large and powerful economic entities. And yet we still do have this thing called voluntary attention.

And I think basically there's a very similar dynamic that we now have with attention. where our compelled attention and our deep wiring is being extracted and exploited by very sophisticated, large and powerful economic entities. And yet we still do have this thing called voluntary attention.

And, you know, what's sort of amazing too about the internet age is like, and I say this in the book, like I've watched hours of people cleaning carpets, which I find totally compelling and almost sort of sublime and soothing. And I wouldn't have guessed that that was a thing I wanted to pay attention to. Like,

And, you know, what's sort of amazing too about the internet age is like, and I say this in the book, like I've watched hours of people cleaning carpets, which I find totally compelling and almost sort of sublime and soothing. And I wouldn't have guessed that that was a thing I wanted to pay attention to. Like,

And, you know, what's sort of amazing too about the internet age is like, and I say this in the book, like I've watched hours of people cleaning carpets, which I find totally compelling and almost sort of sublime and soothing. And I wouldn't have guessed that that was a thing I wanted to pay attention to. Like,

You know, the Internet has opened this cornucopia of different things you can pay attention to. So we're constantly in this battle between these two forms of attention that are in our heads and the different entities that are trying to compel our attention against our will and then our own kind of volitional attempt to control it.

You know, the Internet has opened this cornucopia of different things you can pay attention to. So we're constantly in this battle between these two forms of attention that are in our heads and the different entities that are trying to compel our attention against our will and then our own kind of volitional attempt to control it.