Chris Hunter

So it's something I'm actually working through right now. Koya is a refrigerated plant-based protein drink. It's a ready-to-drink product. So buy it off the shelf, you open it, you can drink it right away. It's delicious. It's low sugar. It's all the things that you wouldn't expect when you hear plant-based protein drink, right? And the refrigerated space is very niche in a sense.

So it's something I'm actually working through right now. Koya is a refrigerated plant-based protein drink. It's a ready-to-drink product. So buy it off the shelf, you open it, you can drink it right away. It's delicious. It's low sugar. It's all the things that you wouldn't expect when you hear plant-based protein drink, right? And the refrigerated space is very niche in a sense.

It takes additional capabilities to have refrigeration from production all the way to the shelf. It's a very competitive and difficult category. And so we've heard from multiple people throughout the years, like, okay, you guys are a refrigerated beverage. That's where you need to stay.

It takes additional capabilities to have refrigeration from production all the way to the shelf. It's a very competitive and difficult category. And so we've heard from multiple people throughout the years, like, okay, you guys are a refrigerated beverage. That's where you need to stay.

And over the years, as we've talked to our consumers and listened to them and understood innovations that worked and didn't, we realized that what Koya really stands for is delicious plant protein or delicious protein in general. We are now launching Koya in different formats and channels. We have a shelf-stable Tetra Pak version that'll be available on Amazon. We're launching a kids line.

And over the years, as we've talked to our consumers and listened to them and understood innovations that worked and didn't, we realized that what Koya really stands for is delicious plant protein or delicious protein in general. We are now launching Koya in different formats and channels. We have a shelf-stable Tetra Pak version that'll be available on Amazon. We're launching a kids line.

We'll launch a powder. And so the advice that I'm happy we didn't follow in the long run was staying in our lane.

We'll launch a powder. And so the advice that I'm happy we didn't follow in the long run was staying in our lane.

Well, I try and I'm not always successful at this. I try to block my emails. And what I mean by blocking them is I try to dig in emails and run through them all and then try to go do something else. And I'm not always successful at it. But when I do that, I feel like I have the most satisfaction and productivity and the least anxiety.

Well, I try and I'm not always successful at this. I try to block my emails. And what I mean by blocking them is I try to dig in emails and run through them all and then try to go do something else. And I'm not always successful at it. But when I do that, I feel like I have the most satisfaction and productivity and the least anxiety.

What can suck me in or anyone in is just sitting in front of your computer and hitting refresh on the email box. Like if I find myself doing that, I usually need to just pick up the phone and call that person rather than going back and forth. So that's one thing. I think one of the things I've learned over time is prioritization is really important.

What can suck me in or anyone in is just sitting in front of your computer and hitting refresh on the email box. Like if I find myself doing that, I usually need to just pick up the phone and call that person rather than going back and forth. So that's one thing. I think one of the things I've learned over time is prioritization is really important.

And for me, this is the season of life that my family is absolutely the number one priority. I'm married. I have three kids, 11, nine and six. And when I sat back and thought about it, I realized that I will always be able to create brands. I will always be able to grow them. And while I'm not neglecting them. I also realized that my children will only be this age once.

And for me, this is the season of life that my family is absolutely the number one priority. I'm married. I have three kids, 11, nine and six. And when I sat back and thought about it, I realized that I will always be able to create brands. I will always be able to grow them. And while I'm not neglecting them. I also realized that my children will only be this age once.

So when I have something that I can do for the long run and I have another thing that is only once, I'm going to make sure that I prioritize and focus on that only once thing. I love that too.

So when I have something that I can do for the long run and I have another thing that is only once, I'm going to make sure that I prioritize and focus on that only once thing. I love that too.

So that's a great question that I think has multiple aspects to it. I think, first of all, the most important thing for me was learning and understanding who I am. And when we brought in this consultant back at Fusion Projects, he did these personality assessments and behavioral assessments. The one we did was called DISC. There's many of them.

So that's a great question that I think has multiple aspects to it. I think, first of all, the most important thing for me was learning and understanding who I am. And when we brought in this consultant back at Fusion Projects, he did these personality assessments and behavioral assessments. The one we did was called DISC. There's many of them.

And he came back to me at that point and he said, listen, if you have this perception of getting rich and retiring on a boat, Get rid of it right now because you will be drunk, you will be addicted, you will be divorced, and you will be miserable. That's just my personality, right?

And he came back to me at that point and he said, listen, if you have this perception of getting rich and retiring on a boat, Get rid of it right now because you will be drunk, you will be addicted, you will be divorced, and you will be miserable. That's just my personality, right?