Chris Koerner

Like really, I listened to it.

And he realized over time, like I'm selling to a market that quits, right?

I'm asking for customers to pay for my thing that are statistically, like 95% of them are going to quit within six months, right?

So it's just a broken market to sell to.

And then the 5% that are successful, what percentage of them are actually profitable?

What percentage of them can afford to pay for an expensive agency or software?

Very few.

Mirage opportunities.

I like that.

It's been a really useful framework because it's the obvious ones that no one's doing, but there's clearly a huge opportunity that I think pulls people in the most.

But for me now, with the amount of time I've spent starting businesses, those are the ones that push me away the most.

Yeah.

Well, it all comes back to the value of just copying what's already working.

Amen.

Is there anything we haven't talked about that we should have talked about, Chris, for young and old people that are considering starting their own business, their own side hustle, building passive income?

Many of the people that think they want to be an entrepreneur, they just like the idea of it.

And they think there's freedom in entrepreneurship when oftentimes it's even more of a prison than their nine to five.

It can be at least in the first years, not months, not years, sometimes decades, right?

And so I want people to answer the question for themselves, is this for me?

So they don't regret.