Chris Koerner

Yeah.

So cumulatively, all of the businesses have generated low hundreds of millions of revenue, low tens of millions of profit.

But on a real number basis,

The majority of them have been abandoned or fizzled out or failed or there was too much opportunity cost.

So I pivoted to something else.

It's just a numbers game.

And how has that changed your life?

What does your lifestyle look like?

My life is awesome.

We built our dream house in our 20s.

We had all four of our kids in our 20s.

We travel a lot.

I've been married for 17 years.

We're a very close family.

We take a lot of trips.

We live in a good school district, but my kids go to public school, and we have everything we need and more, and we're very grateful for that.

What is the overt sort of underpinning mentality that's required for someone to be successful at starting businesses in the way that you've started them, starting these side hustles at volume and seeing success?

Is there like a foundational mentality or personality or character trait required before we get into the tactics?

I should say that the

The pain of your problem needs to be greater than how much you care about what people think about you.