Chris Koerner

You could post Facebook ads.

You could go to Craigslist.

You could put a sign up in front of your house.

You could go...

launch a survey to people.

Like there are so many tools for testing and validating and experimenting with these concepts that it is more accessible than ever.

Why don't people?

I think number one is they're afraid of what people think.

Number two is they don't have the tools, or at least they're not connecting the tools with the ideas, right?

They'll use Facebook Marketplace to sell a sectional, but then they won't think to use it when validating their woodworking idea, right?

They're just not connecting the dots.

There's too many tools in a sense.

So we don't know how to tie them all together.

They also probably don't know...

Like, how much the law of abundance is a real thing, right?

People think business is a zero-sum game.

What does that mean?

Well, they think that things are oversaturated.

They'll have an idea for a product or a service, and then they'll get really excited, and then they'll go Google it, and then they'll see it exists, and they'll move on.

And when I do that and I see it exists, I'm like, yes, this is it.