Chris Koerner

The world is big enough.

to where I can win as well.

You said web archive.

What role does web archive play?

What is that for anyone that isn't familiar?

And how do you use that?

Yeah, it's just a tool that shows snapshots over time of what a website looks like, right?

So it's a great way of kind of reverse engineering what businesses have done to be successful.

And then there's another tool called SimilarWeb where you can see what their traffic has been over time.

And you can kind of overlay the two.

And you can say, oh, interesting, when they redesigned their website to be more mobile-friendly, their traffic went from 3,000 a month to 4,500 a month.

Interesting.

I'm just going to make it mobile-friendly from day one, right?

So we're at a great advantage when we start...

where our competitors or our future competitors already are, instead of starting where we think we need to be, starting like trying to be different or innovative or unique.

In my experience, that's more of like a signal of our pride or our ego.

We feel kind of like weird or odd or even dirty or unethical if we're just like copying and pasting a business.

Even if we had the original idea ourselves,

When really there's nothing to be ashamed of.

Like we don't want to steal their intellectual property or their logo or anything, but copy what's already working.