Chris Koerner

Because as you said, there's clearly a set of things that have happened that have made them conclude, whether it's at scale or some other factor that's made them conclude that this is the best way of doing it.

And just like you, I've been wrong so many times where I've thought, oh, they're just idiots.

That's why they can't see this obvious thing.

But actually their model is stress tested in the market much more than

Mine is, maybe I should put my ego aside and at least start how they start, as you said, which I think is really important advice.

Yeah.

Well, there are times when a company just keeps doing something because it works.

Yeah.

And so they don't take the time to test something that works better.

Right.

But it's almost impossible to guess what that is.

Right.

Like if a if a clothing brand is growing their business entirely through Facebook ads and they've just never tried Google ads, maybe Google ads could convert twice as better, twice, twice better.

Right.

But I don't want to guess that.

I just want to start with Facebook ads and then I'll still take five percent of my budget and start testing other concepts.

But nine times out of 10, I ended up just coming right back to Facebook ads.

It got me thinking about how in business, basically everything, again, speaking broadly here, can be put into one of two categories, either like old problems, where thousands of people have come before you, and the same solutions and same thinking is still relevant, and then new problems.

You know, things like AI have created a set of new problems, new opportunities as well.

And what I tend to find is that like 95% of the things in business are like old problems, like hiring, cash flow, how finance is done, legal, all those kinds of things.