Chris Koerner

I hated it.

And so I pivoted because I had a plan B. I didn't have to do that, right?

That's one example.

If someone likes cars, it's actually a great business.

I know a gentleman in Alabama that makes a lot of money doing that, right?

For me, it was not great.

So how important then is passion in this equation?

How important it is for you to love the thing, to be successful at it in your view?

I think you need to fall in love with business, with commerce.

And if you can love entrepreneurship, turning $1 into $2, and if you could focus on that being your passion, then anything that falls underneath that, you should win at, right?

But I like to say,

follow the profit, P-R-O-F-I-T, until you can afford to follow your passion, right?

Because if we're trying to follow our passion from day one, we're probably not ever going to get there because the statistical likelihood that what we love and what makes us money overlaps in the beginning is almost zero.

So ignore passion, right?

For a time, try to build your passion around commerce and then start anything.

And then once you're able to have more passive income, then start things that you're passionate about, like in the actual industry that you're passionate about.

Persistence.

Persistence is obviously going to create repetitions to understand the problem, to learn more.

So I wonder, as it relates to passion and persistence, they seem sort of inextricably linked.

Something I'm more passionate about, I'm more likely to continue at even when the rewards don't show up.