Chris Koerner

I'm not good at sales.

I can't think of a business where I had to rely on early customers coming from friends and family because I cared a lot about what people thought.

I didn't want to post my side hustle number 37 to Facebook because I just thought my friends would roll their eyes.

So I created this stupid constraint for me where, like, I had to launch things without the help of my ever-willing friends and family because I was too prideful, right?

So I advise against that, first of all.

Second of all, I served a mission for my church.

I went to Eastern Europe for two years, and I knocked doors in Hungarian for two years straight.

I approached people on the street in freezing weather wearing a big Russian hat, like...

I got rejected tens of thousands of times over the course of two years.

Being an introvert, staying an introvert, still an introvert, still bad at sales, still hating sales today at age 38, right?

But that changed me as a man, as a person, right?

That rewired my brain to just realize that every no is closer to a yes.

If my conversion rate is 0.1%, I got to talk to a thousand people and I will surely get a conversion.

If I talk to a thousand and I don't get a conversion, then I'm going to get two conversions by the time I get to 2000, statistically speaking.

So I just need to keep getting rejected.

And that changed everything for me.

I think it's super underrated to give kids a job in like cold sales.

It's what I did when I was 16 till 19.

Sounds like it's what you did as a young man.

Are your kids going to do that?