Chris Koerner

because there's a lot of course creators that make a lot of money by putting those two words in the name of their course.

Yeah, because the click-through rates and all the metrics show that it converts better if you call it that, but it's not actually that.

So how many businesses have you built?

Over 80.

How many have failed?

Well, do you define like me pivoting away from it as a failure or like probably less than five have like properly failed.

Yeah, because it's really fun.

And I...

No one will be able to prove that I made the wrong choice, right?

I can't A, B test my life and say, Chris, if you just want to focus on that one, who knows?

There's too many variables.

But what I do know is that like, I don't want to report to a board.

I don't want a bunch of shareholders.

I don't want to take a company public.

I don't want to be in meetings all day or Zooms all day.

I don't want to be away from my family.

And to build a billion dollar business, I feel like I would need to do those things.

Let's see.

I have a portfolio of RV parks that I'm a partner in that is worth, in about a month or two, it'll be worth $250 million.

I'm one of many partners in that, but that's the biggest asset I have.