Chris Koerner

Let me put my links in there. Because in Instagram, key differentiator, there are no clickable links in the comments. On Facebook, there are. And so I put in all my links. And then literally within seconds, I refreshed my tiny URL. And I was getting dozens of clicks, like a minute. And then like hundreds of clicks every couple minutes.

And people were subscribing to my newsletter and subscribing to my YouTube and podcast. And it was a sight to behold. And it was just this unlock where it's like, wow. it's almost like we've moved on from Facebook, right? Like it's all about Instagram ads. We're all on Instagram and Instagram crushes and it's great. But Facebook's over here like, hey, we've got 2.5 billion monthly active users.

And people were subscribing to my newsletter and subscribing to my YouTube and podcast. And it was a sight to behold. And it was just this unlock where it's like, wow. it's almost like we've moved on from Facebook, right? Like it's all about Instagram ads. We're all on Instagram and Instagram crushes and it's great. But Facebook's over here like, hey, we've got 2.5 billion monthly active users.

And people were subscribing to my newsletter and subscribing to my YouTube and podcast. And it was a sight to behold. And it was just this unlock where it's like, wow. it's almost like we've moved on from Facebook, right? Like it's all about Instagram ads. We're all on Instagram and Instagram crushes and it's great. But Facebook's over here like, hey, we've got 2.5 billion monthly active users.

Like we're still here. We're still doing fine. And so that's the backdrop. And I just think that a lot of creators, if not the vast majority of creators are ignoring Facebook reels and they're not taking advantage of that valuable real estate, the top comment. the top pinned comment.

Like we're still here. We're still doing fine. And so that's the backdrop. And I just think that a lot of creators, if not the vast majority of creators are ignoring Facebook reels and they're not taking advantage of that valuable real estate, the top comment. the top pinned comment.

Like we're still here. We're still doing fine. And so that's the backdrop. And I just think that a lot of creators, if not the vast majority of creators are ignoring Facebook reels and they're not taking advantage of that valuable real estate, the top comment. the top pinned comment.

And so I think there's a world where you could build a tool to automate that, a simple tool, maybe it's a Chrome extension or something, five bucks a month, where any creator, as soon as they cross post, automatically pins a top comment on their Instagram.

And so I think there's a world where you could build a tool to automate that, a simple tool, maybe it's a Chrome extension or something, five bucks a month, where any creator, as soon as they cross post, automatically pins a top comment on their Instagram.

And so I think there's a world where you could build a tool to automate that, a simple tool, maybe it's a Chrome extension or something, five bucks a month, where any creator, as soon as they cross post, automatically pins a top comment on their Instagram.

Or you could build an agency-like tool where you play middleman between creators that don't really care to pin anything in their top comment and creators that do. Like, hey, you're in the makeup niche. Hey, I sell a makeup product. We'll give you a 20% affiliate income. Just automatically pin these links in your top comment.

Or you could build an agency-like tool where you play middleman between creators that don't really care to pin anything in their top comment and creators that do. Like, hey, you're in the makeup niche. Hey, I sell a makeup product. We'll give you a 20% affiliate income. Just automatically pin these links in your top comment.

Or you could build an agency-like tool where you play middleman between creators that don't really care to pin anything in their top comment and creators that do. Like, hey, you're in the makeup niche. Hey, I sell a makeup product. We'll give you a 20% affiliate income. Just automatically pin these links in your top comment.

Jim Gaffigan had a stand-up bit about McDonald's. He's like, everyone's like, oh, McDonald's. I don't eat McDonald's. Like, look at their sales. Like, you guys just don't admit it. Everyone's eating McDonald's. It's delicious.

Jim Gaffigan had a stand-up bit about McDonald's. He's like, everyone's like, oh, McDonald's. I don't eat McDonald's. Like, look at their sales. Like, you guys just don't admit it. Everyone's eating McDonald's. It's delicious.

Jim Gaffigan had a stand-up bit about McDonald's. He's like, everyone's like, oh, McDonald's. I don't eat McDonald's. Like, look at their sales. Like, you guys just don't admit it. Everyone's eating McDonald's. It's delicious.

Yeah.

Yeah.

Yeah.

I did that in 2014. And it went great. I got millions of views. But it's been 10 years. So no, I don't.