Chris Koerner

Then like learn some Facebook ads or post to Facebook groups or like do X, Y, or Z number of things until you get some people that are raising their hands that aren't your mom or your sibling and saying, I want you to trim my tree.

Now it's like, okay, now I got to figure out how to fulfill.

It was, well, it's funny, because it's like, I like to say the efficacy of a growth hack is directly correlated to its lifespan, okay?

So what works in this month may never work again.

It may never work until, you know, the next year during the same month, because it's seasonal, you just never know.

So what worked to find our first customers was posting organically to Facebook Marketplace.

Even though Facebook doesn't want you to post for services, you have to kind of find some tricky ways around that.

That worked, but we couldn't scale it.

But we didn't need to scale it because then we started using Facebook ads with 15-second vertical videos.

And then that worked.

But what really scaled for us is referrals through real estate agents, landlords, and property managers.

That's like our big three.

Ooh.

And we just get referrals and we send them gifts and we follow up with them every month.

And every time there's a storm, we get ahead of it before.

And then afterwards we say, hey, can we help?

Like referrals is our 80-20, but it took us all kinds of other methods until we got to that point.

Yeah, so we do mid six figures a year in revenue and about half of that in net profit.

And you're in one market?

Yeah, just one market, Dallas-Fort Worth.