Chris Koerner

And your example of that storage company you started, it sounds like you hit an old problem.

Yes, very much so.

And you tried to innovate an experiment, but this was an old problem where the laws of human beings and how they behave and businesses getting bust was still pertinent.

Yeah, and at the end of our two-year experiment, we looked just like all of our competitors.

So if we would have started there, we could have saved two years.

And this is what I find is founders waste years trying to experiment where old problems are still strong and still hold.

Yeah.

And this is what I, several of the mistakes I made in my company was I should have spent all of my time experimenting on the new problems and should have hired people to tell me how to navigate the old problems.

What was your, I think one of the videos that made you go pretty viral was your story of

Buc-ee's.

We don't know what Buc-ee's is around the world.

I think it's a US brand.

But this shows, I think, how you've always had an orientation to think slightly differently or innovatively.

Yeah.

What happened with Buc-ee's?

So this was during the time when I was running that business, shipping products for other companies, right?

Yeah.

Buc-ee's is a gas station brand with only 50 locations.

And from those 50 locations, they do billions of dollars of revenue.

I say gas station.