Chris Koerner

And to me, that's the signal that it was supposed to die, right?

I'll just move on to the next thing.

So it's those people that...

Maybe I'm just biased and they look more like me, you know?

Maybe that's not an accurate signal or not.

But if they look more like me, then that's a signal that they should get further down the line and actually launch something that gets to revenue.

In your head, think of one person you know that should never start a business.

Okay.

Why did you think of that person without telling me who they are?

Because they...

make a lot of money at their job and they like their job well enough.

They're not miserable.

And they're in their late forties and they probably feel like it would be too big of a risk to start something.

And do you objectively agree that it would be too big of a risk for them?

I do.

So you're looking at that on a risk reward basis, thinking the reward doesn't outweigh the risk here for you.

Yeah.

Yeah.

Because people come to me like hoping that I'll encourage them to quit their job, right?

Like begging me to do that without actually begging me.