Chris Koerner

We double the amount of hours, but we 10 times the amount of money that comes from it.

Because of the fact that we burn the boats, that it has to work, I don't want people to burn the boats too soon.

There has to be a pathway.

Let's say our Facebook ads are converting really well.

We've tested scaling it, and they're profitable, and we know what that would look like.

But if we scale it, then we're going to have more customer service complaints.

We're going to have to do more architecture to the website.

But we see a path to scaling.

And it's already profitable.

And we know that like probably my boss will take me back.

Like we have kind of these safety nets.

That's like the perfect time to really burn the boats.

Not when like we have an idea or we've tested it a little bit, but not thoroughly.

That's too soon in my opinion.

And by burn the boats, you mean the analogy of, I guess, some of the wartime leaders who would pull up on an island that they were invading and burn the boat so that they had no plan B. Exactly.

Do you think that really matters, the whole idea of a plan B?

Do you think people should have a plan B when they embark on entrepreneurship?

Can I contradict myself?

A hundred percent.

All right.