Chris Koerner

It's the reason they're a trillion dollar company.

It's like a cheat code.

Yeah, we should know Facebook ads like we know how to write emails.

We should know Facebook ads like we know how to build websites or to do anything.

It should be foundational.

I wonder how many people actually have that skill.

Very few.

That's why there are so many ad agencies charging a lot of money.

And then so you've got the data back into your spreadsheet on this creatine situation.

How do you then make a decision whether this is something worth pursuing?

Yeah.

Then I would go find like a co-packer.

That's a co-packer.

It's a company that will take my idea and put it into a physical form.

Right.

I'd find like a supplement company that could actually make this.

And I would tell it roughly like what I'm thinking and then ask for samples.

And then I would use those samples to go get feedback from people in person.

But I wouldn't get those samples until I got feedback from all these Facebook tests telling me what form factor, what price point, what color, what flavor, et cetera.

And then I would go to a farmer's market and actually have people try it.