Chris Koerner

Is there like a foundational mentality or personality or character trait required before we get into the tactics?

I should say that the

The pain of your problem needs to be greater than how much you care about what people think about you.

It needs to get to that point.

Because by far, that is the biggest roadblock to success, is people caring too much about what people think about them.

And so they don't want to do the thing or they don't want to talk about doing the thing because some random person from high school follows them on Facebook and might comment something, right?

Which is really silly, but I've been there.

I get it, right?

If we can get over that, if we can just flip the switch in our brain that says people are thinking about me, people are caring about me, and just switch that to off.

We'll win, right?

Because the world is our oyster at that point.

And in terms of where we sit at this moment of time, with technology, with AI, with fast internet, with mobile phones, do you think this is the best time for people to start something, to start a side hustle or to try?

Every day that goes by, the timing gets better for people, right?

Things are getting more competitive, but there are more tools than ever.

10 years ago, if I wanted to start a business, and this is what the internet's in full swing, social media's in full swing.

I probably had to spend a lot of money or move to San Francisco or raise venture capital.

That's like, I...

I would love for you to try to convince me.

Try to give me an idea where you have to raise money or where you have to go all in or where you have to quit your job.

It doesn't exist.