Chris Koerner

And I answered the question.

I don't have to like stay up at night wondering if that thing would have worked anymore.

Sometimes I'll like run these tests on Facebook that show me such amazing results that just kind of unlock an opportunity for me.

Can I give you an analogy?

Yeah.

Have you ever been deep sea fishing?

Not deep sea fishing, no.

Okay.

So here's a real story.

I was out deep sea fishing and we were just throwing lures and we weren't getting any bites.

And the captain reaches in under the seat and he pulls out straws from McDonald's.

McDonald's straws, specifically.

Because they have red and yellow stripes along the side of them.

And he pulled out scissors and he started cutting them into fourths.

And then he took the hook off the line and he put the string through the straw and then he tied the hook back on.

He's like, I know, seems crazy, just stick with me.

And we cast it out and we started getting bites.

And I'm like, what?

It was the same place with the same lure, same hook, with just a straw.

And I'm like, what?