Chris Marientis

We're a local marketing cloud for professional services type companies like contractors, attorneys, home services type companies.

So we built

really the Adobe Marketing Cloud for the specific use case of local marketing and delivering that at a price point that our customers could afford and in an ease of use that they could use it.

What we've really become is a big data company and you'll start to see that at the end when we start to put together all the different data sources and how we use those.

So our story started when I was a CEO of two venture-backed companies I was brought in to help some founding entrepreneurs that needed some adult supervision.

And I learned two things out of doing that.

Number one, never do that again because you end up not really controlling the destiny of the company.

And number two, I realized how venture capital works.

And at my stage in my career, in my life, I didn't want to

be the one in ten that works because they're gonna do is give you a pile of money and then they're gonna tell you go fast and they want you to either fail fast or keep on piling in more money and take away ownership and that's the issue that i saw so i started this company with the idea i wanted to create a real business it started with a book i wrote and the reason why i wrote that was in honor of my dad my dad was an hvac contractor and i saw how technology could really change the game

and give back control of marketing to these entrepreneurs.

And they didn't have to rely on agencies that were not very transparent and not really honest.

And then, or knit together a bunch of point solutions.

So from that, we started a scaled managed services company because people were asking for help.

on implementing that plan we put together, the system we put together.

That system is still the DNA of the SaaS platform that we created.

It really just automates all those things that we put together in that system.

Around 2014, APIs were becoming developed enough that we could actually create that Adobe-like cloud that I was talking about.

Sketch that out, put in a couple of million dollars, just a few of us, to do that.

And then started to test that with our own customer support people.