Chris Naugle

All you're doing, folks, is changing one thing.

I'm just not a quitter.

that Crew Jones in the movie Rad was not a quitter, and he persevered, okay?

Yes, it's a movie, and some of you are like, it's just a stupid movie.

To me, it wasn't a movie.

To me, it was everything.

It was the person I wanted to be.

It was the life I wanted to live.

That was the pinnacle movie that built Chris Noggle, and Ryan, I'm sure you had a similar thing.

Moving past that, though, I also was introduced to something special, something that most of your audience won't know, but Earl Nightingale.

Been around forever, okay?

Earl Nightingale, and the one to watch is the strangest secret in the world.

And he talks in there about a study that was done by a doctor about the five and the 95.

The five percenters, the wealthy, and the 95%, everybody else.

And he explains so eloquently and simply that the difference is,

Conformity versus creation.

The 5% create and never give up and keep persistently and consistently going after something.

The 95%, the majority, they conform to somebody else's failed dream, somebody else's failed idea.

So right there, that, because I was introduced to that a long time ago.

When I got in these dark places, I've been there so many times, all I remembered is there's no way to fail except for quit.

So you just can't quit.

And you just got to keep going.

And it just gets worse and worse.

And you just think, wow, I thought it was at the bottom.

And now I'm even going further.

But eventually, what you learn at the bottom catapults you back out of it.

And you never go there again.

But then you learn other things.

So I know that's a long answer to your question.

But like Rad, the movie, and what I saw and learned in that movie and what I lived after it.

And Earl Nightingale, the difference between success and failure is creation.

Just keep creating.

There's a whole documentary about this whole thing.

If I can tell you you can get out of debt in a fraction of the time without working harder, longer, or taking on any risk, is that important?

It's interesting.

You said we're off topic, but we're right on topic.

It's like everything you just said, that perseverance, that 25 year journey

I'm just going to call him Crew Jones just because that's forever his name to me, has never given up on his dream.

And it took him 25 years.

But listen, it's not about how long it takes you to hit your dreams.

It's about the fact that you still chase it and you don't listen to anybody else.

Because in that movie, Crew Jones' mom, Zach's story, she was the one that didn't believe in him.

She was the one that said, you can't miss your SATs for this BMX race.

And he goes and she scolds him and he begs her and she lets him do it.

But he goes through so much adversity in that movie to get to that one moment where he doesn't even know if he can make it.

But he gives it all up.

He burns the boats to get to that one moment.

And he knows it.

I burned the boats.

I got to make this.

And he pushes deep, deep inside of him to win.

And he didn't even win.

That was when he just got through qualifiers.

And then...

You think it's all easy, right?

He gets in the race and he wins the race.

Oh, great, just like every other movie.

No, everything else happens.

That's where the movie gets really interesting because it's not just that he won qualifiers, it's everything else that happens that fights him

Anyway, I'm not going to give the movie away, but he ends up winning at the end.

And that was, that was, I watched that movie like you did.

So many times I burned the VHS out.

Your audience probably didn't even know what a VHS is, but like that movie shaped me.

It shaped me.

It made me exactly who I am today.

And I've learned this because that is the single moment where I changed.

And you're right.

It was a, it was a fricking movie.

I mean, listen, like your audience probably can't see it, but like, this is like a background, but like,

You know what this is?

I brought it back and I got my GT Pro Freestyle Tour up

Yeah, it's easy.

I've done this thousands of times and we have thousands of clients throughout the nation.

So it's evolved.

And here's really the simplest, the easiest way I can explain taking something that most people perceive as being complicated, but it's not, it's just different.

It's a mindset shift more than anything is to go into this.

all you're doing folks is changing one thing that is it and adding one step so if you want to change your finances in the future if i could sit there and tell you that you can get all the money back for every car you ever buy drive and own okay that if i can tell you you can get out of debt in a fraction of the time without working harder longer or taking on any risk is that important if i could tell you that you could never pay interest to the banks ever again and you could keep all that money so just add up all your payments you make on credit cards on

car loans on any any loans you have imagine writing those checks that you write to their bank imagine writing them to yourself what would your life look like so if all of those things are things you would like okay because every one of those is a compelling thing that you would say absolutely if I told you it took one change and one step to do that every one of you would be interested so that right off the bat I can tell every single person before I get into explaining what it is that all of you want this because you want guarantees on your money

You want to have liquidity and access to your money.

You want it all growing tax-free, because who the hell wants to pay taxes?

You don't want someone being able to sue you and take all your money.

And someday, I have a five-year-old daughter.

She's everything to me.

You want to pass on a legacy.

So you want to make sure your family's taken care of if you get hit by a bus, right?

So I think we can agree on all those.

So again, back to the change.

One change.

One step.

And here's what it is.

The money that you make, all of us are taught, like you, you eloquently explained this, you know, we're all taught how money works from a very young age.

And we're taught that the get ahead in life, especially in our generation, because I think we're both Gen X, in our generation, we were taught, you go out and you work hard.

You work overtime.

You climb the ladder.

You continue to trade your time, your hours, for dollars, okay?

So I'm holding up money, for anyone listening to this, I'm just holding up some fake money here, right?

This is what we're all working for, but we understand one thing from a young age, and some people never learn the difference, is the only way to have this is to trade your time for it.

That's the biggest lie you've ever been taught, okay?

Because if all you ever did your entire life is trade your time for money, and you saved money, you'd never become wealthy.

Because you have not yet learned the laws of wealth.

You've not yet learned how the wealthy operate.

And they operate under a different set of rules.

So let me explain one of the things.

This thing I teach, listen, I did not create this.

Be your own bank.

I might have created and pioneered the name and trademarked the name, but I didn't create this.

This has been around for hundreds of years.

The Rockefellers, the Rothschilds, the Morgans, the Stanleys, they all used this.

So I can't take credit for it.

And here's what they did.

And I'm going to tell it in a story form, okay?

So let's go back to the wealthiest families in history back in the day, the Rockefellers and the Rothschilds.

Back then, they used banks.

But back then, they were scared of banks.

They had so much money at banks that they worried that if there was a run on the bank and the bank goes down, they lose all their money.

So they were seeking a better bank.

bank alternative from a financial institution that was stronger and they all landed the exact same place and that was the industry you used to work in the insurance industry specifically the life insurance industry because you go back to the 18 1900s life insurance mutually owned life insurance companies were the safest strongest financial institutions fast forward to 2025 the same thing is exactly true they are far bigger than most banks although you won't hear that but they are the buildings banks operate out of those big skyscrapers guess who owns them not

The bank, the insurance companies, almost all of them.

I was just in Cincinnati with one of the giant insurance companies.

Walk around, they were like, yeah, we own that building and that building and that building and that big building, the biggest one in the city, yeah, we own that and this and this.

Absolutely.

So that's what these wealthy families knew.

So the wealthy family said, all right, well, we want to get some of our money in these giant institutions.

If I could tell you that you could never pay interest to the banks ever again, and you could keep all that money, so just add up all your payments you make on credit cards, on car loans, on any loans you have, imagine writing those checks that you write to their bank, imagine writing them to yourself, what would your life look like?

But you can't walk into a life insurance company and say, hey, I got some money.

I want to deposit it.

They're not a depository.

They're not a bank.

So how they had to do it is they had to manipulate and create a private banking system using a not so common but well-known product,

called whole life insurance.

Now, that is not a sexy product.

When I was told that from that guy Mike in my story, I'm like, are you kidding me?

That's the worst place you could put your money.

That's what I thought.

So when these wealthy families did that, they said, okay, there's got to be a way to construct the contract behind the life insurance, behind the whole life, so that it works for what we want.

And they figured it out.

It's a specially designed contract that they did.

Now, for generations and generations, most people will never figure this out.

What they said is we're going to change where our money goes first.

Instead of giving it to a bank that we don't control and the bank is going to take our money.

Real quick, I'm going down a rabbit hole, so let me bring it back out.

When we put our money in the bank, let me ask all of you a question.

Why do you do that?

And the answer, every one of you would say, well, I don't know because that's what we were told to do.

Some of you might be like, oh, because they pay me interest on my money.

Great.

Whatever your answer is, that's what you were taught to do.

Now, when you put the money in the bank, let's say the bank pays you 3%.

Now, most of you are not getting 3%, but let's just pretend you were.

Does the bank take your money and just put it in a vault and leave it sit there?

Yeah, I'm going to keep it super short.

Absolutely not.

The bank takes your money and loans your money out at a higher interest rate.

Simple, right?

They pay you three, they lend it out at six, they make a three-point spread.

So I'm going to leave a lot out because it's long.

That's banking.

So if we can just understand banking from its core, that's a pretty cool business, right?

Banks are quite successful banks.

and make lots of money and they control all of our money.

We worked for the money the bank is putting to work and making the majority of it.

That is it, and adding one step.

Because statistically, if you look at Bauer Financial, banks make anywhere between 400 to 1300% more than we do.

But, you know, I started kind of like you.

So you can continue to go through life, putting the banks in control of your money, or you can get off of the rat race and you can learn what the wealthy do and that is control of their money.

They changed where their deposits went first.

Now, not all their money,

But their savings, the money they were going to use for big purchases, for businesses, for anything they would do.

I'm up in the north.

And they put it in these specially designed whole life contracts.

Now, the money's in the whole life.

Why would we want to do that versus the bank account?

Well, number one, the guaranteed interest rate is significantly more than you get at a bank.

I'm in Buffalo, New York.

Plus, it never changes.

So when the banks drop interest rates with the Fed, insurance companies do not.

It's contractually guaranteed.

Secondarily, these are mutually owned insurance companies that pay dividends and have never, ever missed a dividend in well over 100 years, all of them, okay?

Always been here.

So now you get a dividend.

So what is the interest in dividend?

Well, about 5.5% to 6.4% is what you can expect in 2025 right now.

Are you getting that in your bank account?

Absolutely not.

So we can already argue that you're making more with the insurance policy than you are with a bank account.

Grew up in a lower middle class family with one dream as a young kid.

But now you're earning in that tax-free.

So now that...

let's call it five and a half percent to earn that in the bank account, you'd have to get like six and a half, 7% after tax.

So we're way better off from a return standpoint and we're not paying tax on the gains.

Plus we got a death benefit.

So we're in a good place.

But now the worst part is most people are like, yeah, but then you don't have access to that money.

Right, if you did it into a regular whole life.

But this is specially designed for high cash value.

So you have access to your cash value immediately in the first 30 days.

I wanted to be a pro snowboarder.

Now here, now I'm going to, now we just kind of discussed why a stupid whole life.

Okay, so I think everybody, if you listen to what I said, would agree that like, yeah, that does sound better than a bank account.

I had watched a video, seen magazines.

As long as I have liquidity of my money.

And you just answered that.

Immediately in the first 30 days, you have access to your money.

Maybe not 100%, but at least 60 to 90% of it immediately.

And some of you are like, oh, I knew there was a catch.

Stay with me.

Now, let's look at where your money goes today.

That was my aspiration.

Most people listening to this have debt.

Car loans and credit cards.

So let's just start with a credit card.

Let's just assume somebody has a visa.

They owe five grand on the visa.

It's 20% interest.

And every month they pay $200 a month to that visa to try to pay that thing down.

If you changed where your savings went from bank to now this whole life, and now we wanted to get smart and pay off debt because that's the best return we can ever get, and some would be like, that's not the best return.

I went from skateboarding.

Okay, what if I could guarantee you 20%?

Would you want to know where you could get 20%?

I was introduced to snowboarding in my garage by my best friend, and I'm like, I want to be a pro snowboarder.

Oh, yeah, yeah, guaranteed 20%.

Where do I go?

Pay your visa off and pay yourself the exact same amount you're paying visa.

You took back and recaptured 20% because you're giving away 20%.

If you pay that same amount to yourself, that $200, you indeed are making 20%.

No ifs, ands, or buts.

Okay, now let's go into infinite banking, what I teach every day in the simplest form.

We start with the whole life policy.

We owe Visa $5,000.

We saved up $5,000 in the policy.

So what we're going to do is we're going to go to that insurance company and we're going to borrow $5,000 from the insurance company.

The insurance company is not going to ask any questions.

They're just going to give us $5,000 because we have $5,000 in cash value in the policy.

So effectively, what the insurance company is doing is they're lending us $5,000 of our death benefit today while we're living.

Because we have five grand that can collateralize that $5,000 of death benefit they're giving us.

And that's where it all began.

So we're just borrowing our death benefit while we're living.

Every mutually owned life insurance company will allow you to do this.

But what I'm going to tell you next, not every insurance company does.

The five grand you had in your account, most of you, if I asked you if you had five grand and you just took five grand out to pay off visa, how much money is left in your account?

I've always been kind of a dreamer.

Your brain will go to what you've been taught.

You will think a bank account and you're like, well, I had five grand.

I just took five grand, so I have zero.

But in this equation, some of you read through the kind of words there, and you're like, no.

You said you had $5,000, and that $5,000 was earning 5.5% to 6%-ish, and you borrowed $5,000 of your death benefit.

So how much money is still earning 5.5% to 6%?

$5,000.

And we borrowed the money from the insurance company and paid off Visa.

Now the insurance company charges us interest.

Let's call that 5% simple interest.

Even as a young kid, I just never really had boundaries in terms of what I thought was possible.

And now some of you are like, oh, I knew there was a catch.

Yeah.

Remember how a bank makes money.

You give bank money.

They give you 3%.

You go to borrow money from the bank.

They charge you 6%.

They make a spread.

Let's do some math.

The insurance company, let's say it's 6%.

Okay, simple math.

You're earning 6%.

The insurance company charges you 5%.

Are you making a spread?

Yes, you are.

So does it matter that the insurance company charged you 5% to borrow your own money?

No, because your money never left the account.

Therefore, your money's earning uninterrupted compounding interest, and you still used it for the goal of paying off the credit card.

Now the credit card's gone.

Now you've got to treat your money the same way you treat the bank's money.

The equation is not done, and now you have to be an honest banker.

So now the $200 you paid Visa every single month, you no longer owe that to them.

Go in and change the name on the check.

and change the bill pay so that every month that bill pay, $200 a month, same exact amount, pays back to you, but you deposit it back into that life insurance contract.

So I would just dream these things.

But every single person I would tell my goal to would say, no, you can't do that.

Now, every single time that $200 hits your contract, it is considered a loan repayment.

We call it recycle recapture.

You have $200 available that very moment your check hits the insurance policy.

So you didn't lose any liquidity.

You actually now have $200 that you didn't have before.

But the $200 represents 20% you were giving away.

So you have $200 in liquidity that you didn't have before, plus you got 20%, plus you're still making compounding interest on every dollar of that $5,000 that you put in there initially.

Now rinse and repeat that.

Pay off all your debts.

Then use the money to buy a car.

Pay yourself back the exact same amount you would pay on a lease or on a financed car loan.

You're getting all the money back.

You're not leaking anymore.

You're keeping every penny because you're controlling the rules of banking.

That's all it is, folks.

And it can go on and on, and it can get more and more complicated.

You live in Buffalo.

But at the core, all you just did is took back the banking function.

in your life.

I teach this every single day to thousands of people.

You'd have to move.

And like you said, in the beginning, they all think it's complicated.

Then they see it operate.

We put an operating system, which is software behind it, so they don't have to do all that work.

It just is done for them.

And you had all these people knocking your dreams down, because they want you to conform

And they're like, this is the same thing I was doing before.

Not a penny more is being saved or spent, but you're controlling it all because you changed the rules.

So essentially- That's correct, he was just doing private loans, yep.

to their way of thinking, their failed dreams is what I always call it.

Well, yeah, but you missed one thing.

So I love how you did that.

You're like, it cost me five to use the money.

And yes, he had several policies.

And most people that are going to do that are going to have multiple policies.

And let's say it was 100 grand he lent me.

So he had 100 grand that he could lend.

So this isn't fiat or this isn't fractional reserve banking.

He had 100 grand and he lent me 100 grand.

The insurance company charges him five.

He charges me 15.

So right there, let's just say that's a 10 point spread.

But most people would be like, well, yeah, but if I lent $100,000 from my bank account to you at 15, I make the full 15.

And I almost never made it to that point, but there was a pivotal event that happened.

But what you're missing is that that insurance policy, that contract, is still paying you guaranteed interest and dividends of roughly...

I could argue that 6% is a pretty normal number today.

So you're still making the 6% on the full 100, even though the 100 is out making 15.

So effectively, what Mike was doing is making money twice on the same dollar.

Because he was.

He's making a spread plus uninterrupted compounding interest.

There is no other place on earth your dollar can earn twice for you at the same time.

Period.

Unless you're a very, very wealthy individual, like Elon Musk, let's use that example.

You've all probably heard Elon or heard people talk about how Elon does things.

He borrows money.

How?

Well, Elon owns a lot of stock.

stock in Tesla, stock in all these other companies, and that stock's worth tons of money.

And I say this because it's very important for everybody listening to this.

But he doesn't want to sell his stock, because then that's a taxable thing.

He wants tax-free money.

So what does he do?

He borrows from a margin account.

But he's got enough where the brokerage will allow him a margin account.

Now, if his stock goes up, Elon has more margin to use.

If the stock goes down, Elon has less money to use.

We've heard about that too.

Elon's net worth in one day when Tesla dropped, dropped like billions of dollars.

But in a whole life, the only place it can go is up because it's guaranteed.

It can't ever go down.

There was one person that showed me that it was possible, and his name was Blair Russ.

But that's how you have to look at this, is the wealthiest people in the world don't use their money, they leverage their money.

All you're doing is the same exact thing, but in a guaranteed environment, in a tax-free environment, in a protected environment.

And you're doing the same thing Elon's doing, but you're using insurance policies.

And then you could say, okay, well, who else does this?

Well, presidents and McCain ran almost his entire political campaign was run out of his whole life policies.

Love him or hate him, Biden.

He said he had a bunch of mass mutual policies he ran his campaign from.

You can go back to McDonald's was started with a loan, the real estate portion, and Ronald McDonald started with a loan from a whole life.

Walt Disney World, or Disneyland I should say, started from Walt Disney taking a loan from his whole life.

I'm not the only one that's done this.

You just never heard about it because you've been so trained to think one way about money when the truth has been right there in front of you, but most people in the world won't look at the truth because they'll say, oh, that's stupid.

And he was a pro Burton rider from Buffalo, moved to California, but came back to Buffalo when I was in this point where I wanted to be a pro but didn't know the path.

Dave Ramsey said, whole life is the worst place you can put your money.

Yeah, but you're not looking at how it's designed.

And Will Rogers said this.

Listen, folks, listen very closely to what I'm going to say to you.

Will Rogers had the most profound quote.

He said, the biggest problem in America is not what people don't know.

The biggest problem in America is what people think that they know that just ain't so.

That's what's holding most people back.

They think they know what just ain't so.

That's it.

And I heard he was gonna be riding and filming at this local resort, so I made sure I was there.

I took off school and I'm riding, following these guys through the park, trying to stay far enough behind, because I was nervous, I was just a young kid, nervous that I'm gonna get in their way of filming.

That's the only reason to use the policy.

It is the only reason to use the policy.

Because really, you said something pivotal in there.

You said the product, the product, the product.

Everything I just taught, I started with the product because you have to understand that.

And that's the tangible thing most people are going to wrap their mind around.

But think about what I just taught you.

Almost everything I just taught you had nothing to do with the product.

It had to do with the process.

That's it.

You don't get wealthy buying a whole life policy and putting money in a whole life.

Matter of fact, it'd make you poor.

Okay.

I'm going to be perfectly honest.

If all you did is put money in a whole life policy and be like, oh, this Chris guy and Ryan validated said that that's how I get wealthy.

That is not how you get wealthy.

That is literally how you get stuck.

I didn't talk about that.

I said, you put money in the whole life policy and then you find a place for that money to go work for you a second time.

Because now, just like you said, you can earn money on the initial sum, but that money can be used again to go out and earn for you a second time.

And then we talked about banking.

Everything I taught in that whole thing or any of those examples was banking.

Banking 101 reverse engineered for your own private banking system, and that's it.

It's a process you need to learn, but everybody wants to buy the product, so I emphasize the product and why you use it and those reasons I gave.

That's why you use the product, the policy, the specially designed whole life.

But everything that's going to make you wealthy is not the product, it's the process.

And Blair stops me and he says, hey, I've seen you riding, do you wanna ride with us?

The policy just makes you a little bit more wealthier and more efficient because you always are earning on every single dollar.

Remember I mentioned earlier,

Most people are taught to work and trade time for money.

Once you get off that and you start having your money work for you, that's when real wealth happens.

Not when you keep working harder and longer like we're taught, like our parents taught us and like our parents did.

You become wealthy when your money's working for you.

I just showed you a way to have your money work for you 24-7 for the rest of your life.

Guaranteed.

That's it.

It was like the greatest day ever, but one thing that happened that very day is,

It made me understand that it was possible because if Blair and this guy Shane had done it and they came from Buffalo, then I could do it too.

That's easy.

I've seen this hundreds of times.

People miss, they, they hear about the concept, they get really excited and then they overcommit themselves.

They're like, Oh, well I'm going to put this much into it right now.

Now we ask, you know, is how much do you make?

And then there's only certain percentages we'll allow, but they come into this saying,

I want to put all my money into this whole life.

Don't do that.

Keep money going into a bank account to pay your normal bills, your utilities, your groceries, your rent, and things like that.

Because listen, like that money's just gone anyway.

And you don't want to put money into the policy, take money out to pay those.

It's just not efficient.

The money that goes in the policy and goes back out to work should go somewhere where it can earn more than the cost of capital.

So if the cost of capital from the insurance company is five,

That money should be out working at least 5.5% or higher, right?

That's a simple rule.

So people forget that rule and they put money in the policy and they start paying their rent.

They start buying groceries with it and they're doing this.

You're still earning on all the money, but now the money's going out

in a place where it's not earning.

So that's miss number one.

The biggest miss of all of them is, and I preface this many times, some people didn't pick it up.

And that's like what catapulted me.

Think of this as monopoly, right?

We all have played monopoly, let's just go there.

You start on go.

Your goal is to go around the board and then some people play Monopoly with the goal of getting to go because they get $200 when they pass go.

And the story is kind of unique from there on out.

That would be the policy dividend, right?

Think of that as every year you pass go because the insurance company pays you a dividend.

If that's how you played Monopoly, you'd never win the game, never.

But then there's the strategic players that go around and they strategically find properties along.

He's along the way to deploy their money that they saved or that they had in their bank in Monopoly.

They buy rentals, right?

And that's mostly what it is, or they buy railroads and those railroads pay money back to it.

You know, I did become a pro snowboarder, but in that journey to be a pro snowboarder, I had to learn something that I guess I really never realized I learned at an early age is the freedom of time.

Okay.

Those are the opportunities we look for in infinite banking.

But yet every year when we pass go, we get that $200, the divot, the dividend.

So if you think about it that way, now let's just to say you played Monopoly where every dollar that you earned from all of those opportunities, the railroads or the properties or, uh,

Mediterranean or I'm trying to remember, boardwalk.

You own those, but let's just say you took the money from that and you just blew it.

You just went out and you partied it or you spent it on clothing or whatever, okay?

You would never win the game.

You'd actually go bankrupt in the game.

Well, in the game of life, the same thing applies.

Where people make the mistake is they use the money from the policy, they deploy that money.

And then they never recapture and recycle the money.

So they pay off Visa and they're excited.

They no longer owe Visa money, but then they forget to change the name on the check and pay that money back to their bank.

They just paid off someone else's bank, but now they don't pay their bank back.

That is just bad banking.

That is not being an honest banker.

And that is the single biggest problem I see.

So big that two years ago, we set off on a mission to fix that problem.

Because I'm a problem solver.

I realized in life, if I wanted to become wealthy,

My number one thing I need to do is solve other people's problems.

My problem doesn't matter.

But if I solve somebody else's problem, I can make a lot of money because that's the way the universe works.

You give, and then the universe gives back.

But you never give just to get back.

Otherwise, reverse engine, it doesn't work.

So we created a software.

Think of it as an operating system.

that will do all of that for you.

Because we found that people, listen, even if you teach them, even if you show them, life gets in the way, their mind drifts back to the old way of doing it.

I needed

to do something that gave me the freedom of time to chase my dreams so I wasn't inhibited because I had a job, a J-O-B, trading time for hours, or time for money.

They just are not good with money.

I don't mean to put down anybody, but most people are not good with money.

They're not a good steward of money.

They're not a good manager of money.

They suck at managing their own money.

So we said, all right, to fix this, the only way to do it is to automate it.

We created software.

And that software launches in October.

We've been testing it.

We've got a bunch of users.

It literally does the infinite banking concept for you.

All you need to do is just like when you get in your car and you got to go somewhere, you type coordinates in your GPS.

The GPS, you don't even need to think.

You could be talking.

You could be listening to music.

Turn right.

You turn right.

Turn left.

You turn left.

Arrive at destination.

Piece of cake.

But some people, when they're driving, their GPS goes, especially on the thruway, you miss the exit.

You're like, damn it.

Now you're going to prolong it a little bit.

It's going to take you a little more time.

But you know what?

The GPS is going to course correct you.

Most people in real life, without some type of GPS system, if they miss the exit, they get flustered.

They get frantic.

And they continue to go the wrong direction and they get even worse off.

That happens in this world too of be your own bank.

People just get off base, off track, and they never get back on.

The software is the GPS that brings you back because if you get off base, it's gonna recalculate and put you back on track.

And as long as you can read and follow instructions like you do in building Legos, you will never, ever, ever fail at being your own bank.

But this is the very first time this has ever been done in this industry.

It's revolutionary.

And literally like,

I say this to my team and I'll say this to your audience.

So I created my own company at 16 years old called Fat Clothing Company.

We are about to change an entire industry and we are about to literally flip it upside down and give people absolute certainty mathematically that this works for the first time.

Because up to this point, our Nelson Nash's book, Becoming Your Own Banker, was conceptual.

Now it is a mathematical certainty.

And listen, folks, I'm not saying this stuff because I want you to buy our software or use us to create your policy.

I'm literally just telling you how I've got where I'm at.

I solve people's problems.

And the other thing I was taught, Ryan, that I'm sure you know, being a Buffalo guy, is a mentor a long time ago, I was in a rough place.

You heard some of those fall on my face places.

I was there and I went to this mastermind that I couldn't afford, put it on a credit card.

I printed shirts with my art teacher, Mr. Michalski, and I sold them to my friends in school.

And I went there with expectations because I just spent five grand to go to this mastermind.

I'm like, I got to get something from this.

The guy who was putting the mastermind on was Greg, wildly successful, crazy author, Napoleon Hill, like does all that stuff.

And he had the owner of Pictionary there.

He had the owner of Uggs Boots there.

He had the owner of Make-A-Wish there.

So I walk in, and I'm like, I am nobody.

So I went to him, and I said, Greg, I need the best advice you can give me.

To which he puts his hand on my shoulder, leans into me, and says, I'm going to give you the best advice I can give anyone.

I'm like, this is what I paid five grand for.

And then he says these words to me, and I want all of you to react however you would if you were me.

He says, give your best stuff away for free.

Then I took that same concept, learned the wholesaling, and I started going on the road, going to snowboard contests, selling my clothing to all the shops.

Got it?

My reaction was, you mother, I don't want to swear on your show, but you get it.

But actually in New York, we have a license to swear here, so I could normally, but you get it, folks.

I'm like, this is what I paid five grand for so you can tell me to give my shit away for free?

Well, that was the best advice.

So if you go to my YouTube channel, I've got thousands of videos that we spend $25,000 a month in production costs to create because I'm giving my best stuff away for free.

We do six webinars every single week teaching all variations of this in private money, and we give them away for free.

We don't charge a penny.

And we have hundreds of people join us.

So there really was truth in that.

And that's all I've done, folks, is given my best stuff away for free, made my whole life's model, my business model, my culture in my business all to be one thing, and that is to solve someone else's problem.

That is it.

And I have become wildly successful because of it.

But you know what?

Who cares about me?

Folks, all of you could do way better than I have because some of you are a lot younger than me.

I'm 48.

Like, you got so much more time than me.

Just take those things that I just said and apply those in your life.

Solve other people's problems.

Give your best stuff away for free.

Live and never, ever quit.

And just keep persistently and consistently doing what it is you're good at.

And focus only on what it is you're good at.

I would leave early, so I would get there on time, but I'd stop at all these shops and I would consign or sell my clothing.

I think a lot of people, especially with college, they get off on this track of things that they don't like.

But they're like, oh, but they pay a lot of money.

You'll never make it.

Because you'll hate your life.

You'll hate what you do because it's not something you're passionate about.

I've done that.

I've chased TV shows.

And we had a show on HGTV, Flipping Houses, called Risky Builders.

Hated it.

Hated it.

But I'm like, oh, but we're going to make a lot of money and this is cool.

You're going to be famous.

Hated it.

I would have never made it.

Do things you love.

Dude, if we could just snowboard and ride BMX our whole life, that would have been

but the body, you know, whatever.

I ride with skiers every day.

Pivotal event happened there is I met this one shop owner and they bought my clothes, but he said, hey, do you wanna ride?

Dude, it got incredible when we both acknowledged Rad.

Like, let's be honest, BYOB and all this other shit.

The pinnacle moment of this whole podcast was nothing that I just taught you.

It was every one of your audience needs to watch that movie.

So if all of those things are things you would like,

There's nothing that's not cool about that movie.

And I said, yeah, of course.

And looked at my watch, I'm like, yeah, crap.

Remember the story with Mike.

I wanted to do this, and Mike said, I can't teach you, you gotta go to this guy.

This guy had me watch a 90 minute video.

Now this is over a decade ago.

So folks, I'm gonna tell you, if you were interested in learning anything about this, I got thousands of videos on YouTube, but do me a favor, go to chrisnaugle.com, it's N-A-U-G-L-E, and then a video will pop up.

They close at five, it's noon.

It's a 90 minute video.

The same one I watched, just modernized.

Watch that video.

It's not rad,

But it's pretty freaking cool.

It's very cinematic and very fun.

And it has my whole story with the BMX in there.

Watch that movie or that video and that will give you the fundamentals.

That's the starting place.

And he's like, and I said, when do you wanna go?

Then join us for our webinars every week.

Watch my YouTube content at The Chris Noggle.

I'm not hard to find.

At The Chris Noggle on every social channel.

And we put some crazy stuff out there.

So I think, you know, even if you're just after entertainment folks, you will like the stuff we put out on YouTube.

He says, let's go right now.

And I was confused.

Like, up to this point, I'm like, you got to shop.

You're the only one here working.

You're open until 5, but you want to go right now.

Like, how?

Is someone coming in to cover it?

And he says, no.

And he says these words.

He says, I own the place, so I can close the place.

I'm like, no.

I know some of you are like, well, yeah, duh.

Okay.

Cause every one of those is a compelling thing that you would say.

But I'm just this young entrepreneur, and I did not yet understand that that's what an entrepreneur can do.

They call the shots.

They don't have a boss.

So we went riding, and now all of a sudden, the only thing I can think about is I need my own shop.

This is 1992, just to give everybody relevance.

November of 94, my shop, Fat Man Board Shops, obviously fat clothing became Fat Man Board Shops, opened in the Lockport Mall.

So if you want to change your finances in the future, if I could sit there and tell you that you can get all the money back for every car you ever buy, drive, and own, okay, that

And the only way that place opened is I didn't have any money.

It didn't come from a wealthy family.

And every place I tried getting a loan from, family members and banks said no.

Absolutely.

Except for my mom, who had nothing but the house we lived in, and she literally put the house up for collateral so that I could get an SBA-backed loan.

If I told you it took one change and one step to do that, every one of you would be interested.

This is November of 94.

Now I'm going to go really fast.

From that point, I lived what most people would only think of as a dream.

I was a pro snowboarder traveling the world, getting paid to do it on someone else's budget while I'm running my own skateboard snowboard shops with my buds and literally like on off season, I'm running a skateboard shop skating and then in season I'm traveling

while running the shop.

It was epic, dude, just purely epic.

Until the day that that whole dream kind of came crashing down, and it was when the planes hit the towers, what we all know as 9-11.

Well, what most people don't know in today's world, because you have to live through it, was that was a recessionary period too, a long one, a three-year recession.

Well, when you're an entrepreneur owning shops,

Through a recession, your business tanks.

And it did, it dropped like 30%.

And it was so bad that I didn't have the money to carry through, so I needed to get a job.

The one thing I had sworn off earlier in my life that I'd never do, I needed a job.

So I put my resume out, and the only companies that responded back were Wall Street firms.

I'm a punk snowboard kid that wears a beanie and a hoodie every day.

And now I got to go interview to a financial firm where I got to put a black, gray, or navy blue suit on every day.

And that was my reality.

That was my destiny, right?

So I took the job.

I was really, really good at it.