Chris Norton

So you talked about failure then.

So come on then.

You're on a podcast about mistakes.

What failure have you made in your career that you have learned from that you think that our listeners could use?

Because they've made loads.

I want them to all send them in to us.

I'd be interested to hear what you've had to go through.

Because you've worked in sales as well, so you'll have had some interesting pitch scenarios and all sorts.

All scenario.

We've had all sorts.

We've had people turn up to the wrong offices.

We've had people go on the wrong date.

We've had people hung over in pitch scenarios.

We've had people with decks with the wrong client name in the middle of the deck while they're doing the pitch.

I always like when I get an email from somebody saying, we'd love to work with, insert random PR agency's name, but it's not us because they've clearly just sent it to everybody and forgotten that they've not tailored that bit.

I mean, yeah, but I would say, what isn't one of the key things in creativity?

Differentiation.

And the fact that you won the pitch, was it the fact that you were memorable because you were the guy who fucked up and did the experience thing?

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