Chris Ryan

The sheer volume of stuff that they've put out that somehow has wormed its way.

Not wormed, but like...

What do you think is going on here?

Like, is this a we can just outspend and outlast?

Certainly your friends and neighbors.

Which is still the number one show on Apple.

That's probably like, we have a place in Canada you can shoot.

Have you thought about setting it on an island off of Georgia?

They may be memory hold, but many of them have four to five seasons.

Big Cigar?

Yes.

I mean, you know, the internal marketing, when you look at the app, when you open up Apple TV on your, like, a set-top box, or if you watch it, looking at it on your desktop, it's...

There's like a sort of pleasing uniformity to the design of the marketing.

That being said, I don't see a lot of like in the wild, hey, by the way, this is on.

But I don't know that a lot of these streamers really participate in that outside of like, say, Paramount Plus, who really seem to try to make sure everybody knows that like Dun Ranch or whatever is on.

Well, I think that there's a lot of like...

kind of like we have kind of decided to moat this stuff.

And what matters is the service more than the show?

I thought it was really interesting.

We can get into Cape Fear here.