Christian Rudder

And so we figured it would just be, it would be interesting. It was like the perfect like cocktail party conversation, you know. And yeah, I guess it was just like...

And so we figured it would just be, it would be interesting. It was like the perfect like cocktail party conversation, you know. And yeah, I guess it was just like...

it was like a view into people that was just only coming into existence, you know, and the internet obviously had been around for a while, but like there weren't websites that did the kinds of things that we were doing until 2010 or whatever. And so, um, you couldn't have learned these things in 1999, uh, even though the internet existed then.

it was like a view into people that was just only coming into existence, you know, and the internet obviously had been around for a while, but like there weren't websites that did the kinds of things that we were doing until 2010 or whatever. And so, um, you couldn't have learned these things in 1999, uh, even though the internet existed then.

And like, we just thought it was cool and we could find out what people thought was hot and talk about it and maybe make fun of it a Yeah, I don't know. It's weird, though, to look back because it's totally the door completely closed. Yeah. Basically right after Dataclism came out. And that was one blind spot in the book where I was thinking about this on the way over here.

And like, we just thought it was cool and we could find out what people thought was hot and talk about it and maybe make fun of it a Yeah, I don't know. It's weird, though, to look back because it's totally the door completely closed. Yeah. Basically right after Dataclism came out. And that was one blind spot in the book where I was thinking about this on the way over here.

The entire tone of the book is like how interesting data is, how great it is, how it could lead to these different understandings of couples, of people, of systems, whatever. But, you know, come 2015, 2016, I was completely ignorant of the fact that data could be used It always had a marketing component for Facebook or whatever.

The entire tone of the book is like how interesting data is, how great it is, how it could lead to these different understandings of couples, of people, of systems, whatever. But, you know, come 2015, 2016, I was completely ignorant of the fact that data could be used It always had a marketing component for Facebook or whatever.

They use their data to sell ads to people, but I never thought it could be used to sell ideas or sell a worldview en masse to people as it was in 2014, 15, 16 by Cambridge Analytica and Steve Bannon and... It still to this day is going on. Yeah, now it's full on. Right, exactly.

They use their data to sell ads to people, but I never thought it could be used to sell ideas or sell a worldview en masse to people as it was in 2014, 15, 16 by Cambridge Analytica and Steve Bannon and... It still to this day is going on. Yeah, now it's full on. Right, exactly.

And so it just never occurred to me that you could have these macro political changes, for example, through data and through these algorithms that could be manipulated in that way. So in some ways, maybe it's good that these companies are locking their stuff up because then nobody else can go... I don't know if I would want Facebook to publish all of their data because then people could go...

And so it just never occurred to me that you could have these macro political changes, for example, through data and through these algorithms that could be manipulated in that way. So in some ways, maybe it's good that these companies are locking their stuff up because then nobody else can go... I don't know if I would want Facebook to publish all of their data because then people could go...

Oh, that's interesting. Manipulate more people. That's interesting.

Oh, that's interesting. Manipulate more people. That's interesting.

Yeah, which you can then go spin or whatever.

Yeah, which you can then go spin or whatever.

It does. In a way. And it helps you be real with yourself too, right? Which is like always good.

It does. In a way. And it helps you be real with yourself too, right? Which is like always good.

No, it's on her foot. This is insane.

No, it's on her foot. This is insane.