Christine Edwards

I mean, I think we spend so much time trying to figure out how we build those moments, especially on the Destiny side, obviously.

I mean, I think we spend so much time trying to figure out how we build those moments, especially on the Destiny side, obviously.

So we've put together really amazing, compelling campaigns that we do twice a year, Game to Give and Bungie Day, where we're partnering with our content creators, we're creating in-game activations, creating really fun, meaningful ways where our community can give back, and they're also receiving something really cool out of it, like the gamification.

So we've put together really amazing, compelling campaigns that we do twice a year, Game to Give and Bungie Day, where we're partnering with our content creators, we're creating in-game activations, creating really fun, meaningful ways where our community can give back, and they're also receiving something really cool out of it, like the gamification.

So we've put together really amazing, compelling campaigns that we do twice a year, Game to Give and Bungie Day, where we're partnering with our content creators, we're creating in-game activations, creating really fun, meaningful ways where our community can give back, and they're also receiving something really cool out of it, like the gamification.

I think we've done a really good job of gamifying A fundraising that really makes it a fun experience and something that people want to unite together on. So always participating in those events, showing up monthly when we do our Bungie Bounties for Good. It's an opportunity for us to not necessarily fundraise, but to create awareness around the organizations that we support.

I think we've done a really good job of gamifying A fundraising that really makes it a fun experience and something that people want to unite together on. So always participating in those events, showing up monthly when we do our Bungie Bounties for Good. It's an opportunity for us to not necessarily fundraise, but to create awareness around the organizations that we support.

I think we've done a really good job of gamifying A fundraising that really makes it a fun experience and something that people want to unite together on. So always participating in those events, showing up monthly when we do our Bungie Bounties for Good. It's an opportunity for us to not necessarily fundraise, but to create awareness around the organizations that we support.

um, to find, you know, different organizations that you personally might be passionate about. Like the Bunchy Foundation is like, you know, of course we always want you to, you know, come and hang out with us and support us. But ultimately we want you to find the organizations that you've, that you feel connected to and passionate about.

um, to find, you know, different organizations that you personally might be passionate about. Like the Bunchy Foundation is like, you know, of course we always want you to, you know, come and hang out with us and support us. But ultimately we want you to find the organizations that you've, that you feel connected to and passionate about.

um, to find, you know, different organizations that you personally might be passionate about. Like the Bunchy Foundation is like, you know, of course we always want you to, you know, come and hang out with us and support us. But ultimately we want you to find the organizations that you've, that you feel connected to and passionate about.

And if we can help educate, um, and raise awareness on those different organizations so that you can go and, you know, support them directly. I think that's, that's amazing.

And if we can help educate, um, and raise awareness on those different organizations so that you can go and, you know, support them directly. I think that's, that's amazing.

And if we can help educate, um, and raise awareness on those different organizations so that you can go and, you know, support them directly. I think that's, that's amazing.

Right.

Right.

Right.

What we've found, I think, on our side, on the dev side, any of the in-game activations that we've done have never detracted from the profits that Destiny has made. It's only bolstered the level of awareness in-game, the level of excitement in-game. So it's a net positive across the board. I think there can be this potential fear of...

What we've found, I think, on our side, on the dev side, any of the in-game activations that we've done have never detracted from the profits that Destiny has made. It's only bolstered the level of awareness in-game, the level of excitement in-game. So it's a net positive across the board. I think there can be this potential fear of...

What we've found, I think, on our side, on the dev side, any of the in-game activations that we've done have never detracted from the profits that Destiny has made. It's only bolstered the level of awareness in-game, the level of excitement in-game. So it's a net positive across the board. I think there can be this potential fear of...