Christopher Lochhead

And so when you know that, when you know who your perfect super consumer is, and you know how to get to them through digital channels and be part of their digital community, and you take an education-oriented approach with a point of view that is thoughtful, and capture their attention and imagination, all of a sudden they will interact with your content and your company.

And so when you know that, when you know who your perfect super consumer is, and you know how to get to them through digital channels and be part of their digital community, and you take an education-oriented approach with a point of view that is thoughtful, and capture their attention and imagination, all of a sudden they will interact with your content and your company.

And then you open the aperture to them trying something different. And when you get very good at this, the amount of precision that you have in your marketing is extraordinary and your cost of acquisition goes down exponentially because the more WAM you drive, the more you have customers doing your marketing for you.

And then you open the aperture to them trying something different. And when you get very good at this, the amount of precision that you have in your marketing is extraordinary and your cost of acquisition goes down exponentially because the more WAM you drive, the more you have customers doing your marketing for you.

And then you open the aperture to them trying something different. And when you get very good at this, the amount of precision that you have in your marketing is extraordinary and your cost of acquisition goes down exponentially because the more WAM you drive, the more you have customers doing your marketing for you.

And so the folks at Lomi are getting to a point where we call it category science. The category science analysis is so tight that we know if we spend a certain amount of money in a certain type of digital community over a certain amount of time, we will drive revenue.

And so the folks at Lomi are getting to a point where we call it category science. The category science analysis is so tight that we know if we spend a certain amount of money in a certain type of digital community over a certain amount of time, we will drive revenue.

And so the folks at Lomi are getting to a point where we call it category science. The category science analysis is so tight that we know if we spend a certain amount of money in a certain type of digital community over a certain amount of time, we will drive revenue.

And once revenue in that digital community gets to a certain point, we don't have to invest anymore because the WOM will do the rest of the work for us. That is is the most legendarily powerful kind of marketing that I've ever been associated with.

And once revenue in that digital community gets to a certain point, we don't have to invest anymore because the WOM will do the rest of the work for us. That is is the most legendarily powerful kind of marketing that I've ever been associated with.

And once revenue in that digital community gets to a certain point, we don't have to invest anymore because the WOM will do the rest of the work for us. That is is the most legendarily powerful kind of marketing that I've ever been associated with.

And so the aha here is, if you understand category design, if you understand super consumers, if you understand digital communities, if you understand native digital versus native analog, and that you can't get to native digitals in other ways, this is the way to get to them.

And so the aha here is, if you understand category design, if you understand super consumers, if you understand digital communities, if you understand native digital versus native analog, and that you can't get to native digitals in other ways, this is the way to get to them.

And so the aha here is, if you understand category design, if you understand super consumers, if you understand digital communities, if you understand native digital versus native analog, and that you can't get to native digitals in other ways, this is the way to get to them.

And that native digitals, more than ever, more than any kind of human being ever, they're not going to go to some unknown source for information. They're going to ask a friend. They're going to be part of a digital community, and they'll ask that digital community if they don't have a specific friend to ask. And so today, success is very clear, but it has to be digital first.

And that native digitals, more than ever, more than any kind of human being ever, they're not going to go to some unknown source for information. They're going to ask a friend. They're going to be part of a digital community, and they'll ask that digital community if they don't have a specific friend to ask. And so today, success is very clear, but it has to be digital first.

And that native digitals, more than ever, more than any kind of human being ever, they're not going to go to some unknown source for information. They're going to ask a friend. They're going to be part of a digital community, and they'll ask that digital community if they don't have a specific friend to ask. And so today, success is very clear, but it has to be digital first.

It has to be focused on supers. It has to have a thoughtful, education-oriented point of view, aka legendary content. One of the things we like to say today is the content is the marketing. The content is the marketing. and people engage with your content, it's going to create affinity. It's going to create scalability of that WAM.

It has to be focused on supers. It has to have a thoughtful, education-oriented point of view, aka legendary content. One of the things we like to say today is the content is the marketing. The content is the marketing. and people engage with your content, it's going to create affinity. It's going to create scalability of that WAM.

It has to be focused on supers. It has to have a thoughtful, education-oriented point of view, aka legendary content. One of the things we like to say today is the content is the marketing. The content is the marketing. and people engage with your content, it's going to create affinity. It's going to create scalability of that WAM.