Christopher Lochhead

So let me understand this. You are paying to put an ad in the world where you tell people to not take your word for it. You're telling people, you're paying to tell people not to listen to you. Fuck, that's dumb. Don't take our word for it. Here's what the customer says, or here's what Gartner says. Are you out of your mind? You're undermining yourself.

So let me understand this. You are paying to put an ad in the world where you tell people to not take your word for it. You're telling people, you're paying to tell people not to listen to you. Fuck, that's dumb. Don't take our word for it. Here's what the customer says, or here's what Gartner says. Are you out of your mind? You're undermining yourself.

And so my point is, there are all of these lazy uses of language that go unquestioned. And A, it can be damaging to our businesses because it's not differentiating. When we say the same things as everyone else, we create the impression we are the same as everyone else. And being the same as everyone else is the core of not being differentiated. Yeah.

And so my point is, there are all of these lazy uses of language that go unquestioned. And A, it can be damaging to our businesses because it's not differentiating. When we say the same things as everyone else, we create the impression we are the same as everyone else. And being the same as everyone else is the core of not being differentiated. Yeah.

And so my point is, there are all of these lazy uses of language that go unquestioned. And A, it can be damaging to our businesses because it's not differentiating. When we say the same things as everyone else, we create the impression we are the same as everyone else. And being the same as everyone else is the core of not being differentiated. Yeah.

So if you're going to be differentiated, you have to fucking be different. If you're going to be different, you have to say something fucking different.

So if you're going to be differentiated, you have to fucking be different. If you're going to be different, you have to say something fucking different.

So if you're going to be differentiated, you have to fucking be different. If you're going to be different, you have to say something fucking different.

One of the things I love about the ad business is the ad business gives itself awards for creativity.

One of the things I love about the ad business is the ad business gives itself awards for creativity.

One of the things I love about the ad business is the ad business gives itself awards for creativity.

Now, if you're in the movie making business and you want to evaluate a piece of art and give it an award, which I think is sort of dumb, but whatever, do whatever you like. You want to give certain movies an Academy Award, have at it based on artistic merit as decided by some group. But in the ad industry, it's really do other ad industry people think it's cool?

Now, if you're in the movie making business and you want to evaluate a piece of art and give it an award, which I think is sort of dumb, but whatever, do whatever you like. You want to give certain movies an Academy Award, have at it based on artistic merit as decided by some group. But in the ad industry, it's really do other ad industry people think it's cool?

Now, if you're in the movie making business and you want to evaluate a piece of art and give it an award, which I think is sort of dumb, but whatever, do whatever you like. You want to give certain movies an Academy Award, have at it based on artistic merit as decided by some group. But in the ad industry, it's really do other ad industry people think it's cool?

Here's what's rarely part of the discussion. Did it sell anything? Don't ask that. Did it increase the market cap of the company that put out the ad? No, but it really used this awesome hue of purple in it.

Here's what's rarely part of the discussion. Did it sell anything? Don't ask that. Did it increase the market cap of the company that put out the ad? No, but it really used this awesome hue of purple in it.

Here's what's rarely part of the discussion. Did it sell anything? Don't ask that. Did it increase the market cap of the company that put out the ad? No, but it really used this awesome hue of purple in it.

I hope so. I mean, around here, we're on a mission to do that. And on the political front, I make it very clear. A, I'm an independent. And B, I love people on both sides of the aisle deeply who I disagree with deeply. And that's why I don't hate them. Because I have friends on the far right who have ideas that I think are absolutely fucking off the chart. Wrong. And...

I hope so. I mean, around here, we're on a mission to do that. And on the political front, I make it very clear. A, I'm an independent. And B, I love people on both sides of the aisle deeply who I disagree with deeply. And that's why I don't hate them. Because I have friends on the far right who have ideas that I think are absolutely fucking off the chart. Wrong. And...

I hope so. I mean, around here, we're on a mission to do that. And on the political front, I make it very clear. A, I'm an independent. And B, I love people on both sides of the aisle deeply who I disagree with deeply. And that's why I don't hate them. Because I have friends on the far right who have ideas that I think are absolutely fucking off the chart. Wrong. And...