Christy Buss

And so I got that opportunity because of her to use and guide myself through some of the products that were going to be in some of those. And then I leaned into doing some of my own based on what I was learning. And that's how HEDA was born. And did I...

And so I got that opportunity because of her to use and guide myself through some of the products that were going to be in some of those. And then I leaned into doing some of my own based on what I was learning. And that's how HEDA was born. And did I...

have a lot of ups and downs, you know, mistakes and things as an entrepreneur to finally figure it out, you know, by actually doing it myself, that person that believed and why, because I knew I could do it myself versus depending on people, you know? And so that's how it gained so much more momentum because I went and I looked at people in social media who knew what they were talking about.

have a lot of ups and downs, you know, mistakes and things as an entrepreneur to finally figure it out, you know, by actually doing it myself, that person that believed and why, because I knew I could do it myself versus depending on people, you know? And so that's how it gained so much more momentum because I went and I looked at people in social media who knew what they were talking about.

have a lot of ups and downs, you know, mistakes and things as an entrepreneur to finally figure it out, you know, by actually doing it myself, that person that believed and why, because I knew I could do it myself versus depending on people, you know? And so that's how it gained so much more momentum because I went and I looked at people in social media who knew what they were talking about.

And I said, Hey, can you check my product out? Because there's a million skincare lines out there, right? Like a lot. And it was a very hard business to start. And with that, this one amazing esthetician, after three months, said, what's in here? I love it. So she teased it and it went really big. But then she talked about it and it went so viral. That's how Hedo became famous.

And I said, Hey, can you check my product out? Because there's a million skincare lines out there, right? Like a lot. And it was a very hard business to start. And with that, this one amazing esthetician, after three months, said, what's in here? I love it. So she teased it and it went really big. But then she talked about it and it went so viral. That's how Hedo became famous.

And I said, Hey, can you check my product out? Because there's a million skincare lines out there, right? Like a lot. And it was a very hard business to start. And with that, this one amazing esthetician, after three months, said, what's in here? I love it. So she teased it and it went really big. But then she talked about it and it went so viral. That's how Hedo became famous.

the brand that it is today and still moving up. So it just took me to figure it out instead of depending on marketing companies and, you know, maybe down the road that can happen because I'm more established. But when you're trying to establish a brand, they don't know what I know. So I just ended up doing it myself.

the brand that it is today and still moving up. So it just took me to figure it out instead of depending on marketing companies and, you know, maybe down the road that can happen because I'm more established. But when you're trying to establish a brand, they don't know what I know. So I just ended up doing it myself.

the brand that it is today and still moving up. So it just took me to figure it out instead of depending on marketing companies and, you know, maybe down the road that can happen because I'm more established. But when you're trying to establish a brand, they don't know what I know. So I just ended up doing it myself.

That's amazing. And the brand is amazing. The products are amazing. You have products for all everything. You know, there's a science to what you do, which is what I love about it. And I want to hit on a couple of things that you mentioned, because everyone thinks entrepreneurship is easy.

That's amazing. And the brand is amazing. The products are amazing. You have products for all everything. You know, there's a science to what you do, which is what I love about it. And I want to hit on a couple of things that you mentioned, because everyone thinks entrepreneurship is easy.

That's amazing. And the brand is amazing. The products are amazing. You have products for all everything. You know, there's a science to what you do, which is what I love about it. And I want to hit on a couple of things that you mentioned, because everyone thinks entrepreneurship is easy.

I've got this idea and I've got X number of followers on social or I know X amount of people and it's just going to sell. Life in entrepreneurship doesn't work that way. Like, what were those moments for Christy when it was like, I got to dig deep or this isn't going to be what I thought it was going to be. And then I'd also love to know how you push through those moments.

I've got this idea and I've got X number of followers on social or I know X amount of people and it's just going to sell. Life in entrepreneurship doesn't work that way. Like, what were those moments for Christy when it was like, I got to dig deep or this isn't going to be what I thought it was going to be. And then I'd also love to know how you push through those moments.

I've got this idea and I've got X number of followers on social or I know X amount of people and it's just going to sell. Life in entrepreneurship doesn't work that way. Like, what were those moments for Christy when it was like, I got to dig deep or this isn't going to be what I thought it was going to be. And then I'd also love to know how you push through those moments.

Well, Exactly. Entrepreneurship is not easy. It's nice to be your own boss, but at the same time, you never stop 24 seven, you know, and it's a constant up and down, like mistakes are made, but then you pick yourself back up. It's never over. So there's never a vacation. There's A thousand percent, 24 seven.

Well, Exactly. Entrepreneurship is not easy. It's nice to be your own boss, but at the same time, you never stop 24 seven, you know, and it's a constant up and down, like mistakes are made, but then you pick yourself back up. It's never over. So there's never a vacation. There's A thousand percent, 24 seven.

Well, Exactly. Entrepreneurship is not easy. It's nice to be your own boss, but at the same time, you never stop 24 seven, you know, and it's a constant up and down, like mistakes are made, but then you pick yourself back up. It's never over. So there's never a vacation. There's A thousand percent, 24 seven.