Chuck Bryant

Yeah.

Because that's actually, some theories say that that is what Pop-Tarts grew out of, that there was this huge shift in the 60s, usually pointed to a second wave feminism.

where women began to essentially say, like, this whole traditional housewife thing is basically domestic servitude, and I'm not down for it anymore.

I'm going to work in the workplace.

And so convenience food grew up almost immediately to kind of fill that void or whatever, the vacuum that was left, as moms started to move out of the house into the workplace and people still needed to eat.

That's right.

And I feel like this is one where we assume everyone knows what a Pop-Tart is.

Oh, yeah.

And we get punished for that in emails.

So a Pop-Tart is maybe a breakfast item, but as we'll see in the old ads, it could be for lunch or a snack or whatever.

But it is a toaster pastry.

It's a little sort of fruit-filled faux pastry that you stick in your toaster, or not, and toast it up, or not.

And it came about, and we're going to, you know, we need to thank Livia, but we definitely want to thank Diana Stampler for the website Promote Michigan, because as Livia found and as I found, when it comes to Pop-Tart origin stories, Diana Stampler's is the bomb diggity.

She did her homework.

Yeah, she had a lot of great detail that other places didn't have.

So big thanks to that website.

But Pop-Tarts came out of the 1960s, and we're going to have to retell a little bit of our live episode about the Kellogg Cereal Corporation and the Kellogg Brothers, because that's where this story starts.

So we'll give you kind of a quick little overview, right?

Yeah.

That was our live episode from Sydney.