Chuck Bryant

And as you'll see, that's what Pop-Tarts were wrapped in.

So that's why that's kind of key.

And they said, all right.

We've invented a pastry filled with fruit, like a fruit mixture, and we figured out how to make it shelf-stable so it doesn't need to go in the fridge and how to have it not collect bacteria over time.

Yeah.

And toasters on the counter were a thing now instead of just having to use the oven for everything.

And so they shaped them into a toaster-sized thing and

Wrapped it in foil, and in October 1963, the Battle Creek Inquirer newspaper reported that these country squares, which is what they're calling them, is the latest and greatest food that you're going to want on your breakfast table.

Yeah, and it took me a little while, but I wondered if country squares was a play on country squire.

What's country squire?

It was a landowner, a rural landowner in medieval England.

Hmm.

I doubt it, but you never know.

Okay.

They call them country squares.

Let's just leave it at that.

Okay, Josh?

Fine.

But this was Post.

This wasn't Kellogg's who ended up making the Pop-Tart.