Chuck

Google Alerts, that's kind of a no-brainer, I would think. Understanding the importance of local media, that's a good one. Because while your artist is not going to be super stoked about appearing on Good Morning Toledo, if there's a tie, like you're from Toledo, like you, then that's probably a smart thing to do because the local media loves people that were from there that moved away.

Google Alerts, that's kind of a no-brainer, I would think. Understanding the importance of local media, that's a good one. Because while your artist is not going to be super stoked about appearing on Good Morning Toledo, if there's a tie, like you're from Toledo, like you, then that's probably a smart thing to do because the local media loves people that were from there that moved away.

They might work for USA Today in a couple of months.

They might work for USA Today in a couple of months.

They might work for USA Today in a couple of months.

That's right. And then earlier you mentioned something about subject lines for emails. I never really thought about this, but... Penny says, can I call her Penny? You can. On a first name basis.

That's right. And then earlier you mentioned something about subject lines for emails. I never really thought about this, but... Penny says, can I call her Penny? You can. On a first name basis.

That's right. And then earlier you mentioned something about subject lines for emails. I never really thought about this, but... Penny says, can I call her Penny? You can. On a first name basis.

Well, she says that crafting a subject line is one of the most important things that you can do as a publicist.

Well, she says that crafting a subject line is one of the most important things that you can do as a publicist.

Well, she says that crafting a subject line is one of the most important things that you can do as a publicist.

And that they agonize over this. And it makes total sense with the glut of emails that people receive, especially journalists. You want to grab their attention. Otherwise, it's just going to be bye-bye time.

And that they agonize over this. And it makes total sense with the glut of emails that people receive, especially journalists. You want to grab their attention. Otherwise, it's just going to be bye-bye time.

And that they agonize over this. And it makes total sense with the glut of emails that people receive, especially journalists. You want to grab their attention. Otherwise, it's just going to be bye-bye time.

So crafting, redrafting, editing, tweaking, she says it's just like maddening how much you have to do that.

So crafting, redrafting, editing, tweaking, she says it's just like maddening how much you have to do that.

So crafting, redrafting, editing, tweaking, she says it's just like maddening how much you have to do that.

Yeah, because it's the minutia. So much importance on the minutia.

Yeah, because it's the minutia. So much importance on the minutia.

Yeah, because it's the minutia. So much importance on the minutia.