Chuck

Yeah, for sure. And he said a bit of a tradition, as we'll find out, that popcorn's still big profits.

Yeah, and there's another really great – I want to say it's an urban legend, but it actually happened. A guy named James Vicari, who we've talked about before because he was basically the inventor of subliminal advertising – even though subliminal advertising isn't really a thing.

Yeah, and there's another really great – I want to say it's an urban legend, but it actually happened. A guy named James Vicari, who we've talked about before because he was basically the inventor of subliminal advertising – even though subliminal advertising isn't really a thing.

Yeah, and there's another really great – I want to say it's an urban legend, but it actually happened. A guy named James Vicari, who we've talked about before because he was basically the inventor of subliminal advertising – even though subliminal advertising isn't really a thing.

But the reason he ties into this is because he supposedly experimented on people showing frames interlaced within movies that popped up so quickly that you couldn't perceive them. You only perceived them subliminally. And they said things like, go eat more popcorn. And popcorn sales tripled, supposedly, even though the whole thing was a total fraud. And the guy made it up.

But the reason he ties into this is because he supposedly experimented on people showing frames interlaced within movies that popped up so quickly that you couldn't perceive them. You only perceived them subliminally. And they said things like, go eat more popcorn. And popcorn sales tripled, supposedly, even though the whole thing was a total fraud. And the guy made it up.

But the reason he ties into this is because he supposedly experimented on people showing frames interlaced within movies that popped up so quickly that you couldn't perceive them. You only perceived them subliminally. And they said things like, go eat more popcorn. And popcorn sales tripled, supposedly, even though the whole thing was a total fraud. And the guy made it up.

It's still worth mentioning, if you ask me.

It's still worth mentioning, if you ask me.

It's still worth mentioning, if you ask me.

Yeah, I saw that, too. Yeah.

Yeah, I saw that, too. Yeah.

Yeah, I saw that, too. Yeah.

Let me ask you, do you get buttered popcorn at the movies?

Let me ask you, do you get buttered popcorn at the movies?

Let me ask you, do you get buttered popcorn at the movies?

Yeah, I never was into it, even as a kid. I tried to be, and I just couldn't get into it for some reason. I think because it just wets the popcorn, and I don't like popcorn wet.

Yeah, I never was into it, even as a kid. I tried to be, and I just couldn't get into it for some reason. I think because it just wets the popcorn, and I don't like popcorn wet.

Yeah, I never was into it, even as a kid. I tried to be, and I just couldn't get into it for some reason. I think because it just wets the popcorn, and I don't like popcorn wet.

Good. I respect our differences.